LinkedIn is go-to forum anyone who wants to reach professionals.
That said, knowing how to use LinkedIn may take some trial and error, especially if you are new to the environment.
This blog post covers everything you need to get started – from setting your profile to sharing your first post!
What is LinkedIn?
Like other social media platforms, LinkedIn is used to share and create content, connect with other users, and grow the community. But what sets LinkedIn apart is that professional concentration.
It’s a place to find jobs, showcase your skills, join discussions with industry experts, promote your brand or products, and even drive traffic to your website.
A global sign of life and style Kate Spadefor example, use LinkedIn to reach out to skilled women and build a community brand around values and products.
Individuals can also use LinkedIn to increase their work, networking, and awareness with potential employers.
Whether you want to showcase your skills or reach new audiences, using LinkedIn is a great place to start.
Ready to get started with LinkedIn? You can now plan, schedule and publish LinkedIn messages later – for free!
How to use LinkedIn for beginners
Using a LinkedIn page is a powerful tool to help you display your personal brand or business. Here’s how to get started:
- Set up your LinkedIn page
- Build your network
- Create interesting content
- Submit consistently
- The Foster community
Step 1: Set up your LinkedIn page
The first step in getting started with LinkedIn is to create a profile page.
You can sign up for a free LinkedIn basic profile or choose from several paid subscription plans: a sales plan, a career plan, or a business plan.
How to create a personal LinkedIn profile:
- Visit LinkedIn and register an account using your name, email address and chosen password.
- Choose a profile picture that reflects the way you want to see you in a professional context. Studies show that people are 14x more likely to see your page if you have a photo.
- Add a banner image located behind your profile image to make your page stand out.
- Write a fun job title and summary outlining your skills, strengths, and accomplishments. With LinkedIn, you can download up to six examples of your work to highlight your best projects.
- Finally, add your work history, training, and core competencies as you continue.
TIP: Make your LinkedIn URL look more professional. To change your URL, click the Me icon at the top of your LinkedIn home page and select View Profile from the drop-down menu. On the right side of the page, click Edit public profile and URL, and then click Edit custom URL.
To create a LinkedIn Business page:
- Click the Work icon in the upper-right corner of the LinkedIn home screen.
- Scroll down to Create a business page and select the category that best describes your business.
- Fill in the information upon request and then upload your company logo or profile picture.
Step 2: Build a network
Once your profile is complete, you can start building your LinkedIn network.
LinkedIn allows you to connect and follow other members.
A contact is a two-way relationship that is initiated through a call. Accepting a connection means that both parties can see each other’s content and networks.
It also means you can send direct messages to each other using LinkedIn’s Messenger tool.
Factor to follow user, you can stay up to date on all his activities – without being in direct contact.
This is a great way to track messages relevant to the industry of brands, influencers, and thought leaders.
Be selective and curate your network to reflect who you want to work with (or collaborate with), learn, and how you want to see you in your industry.
TIP: Add a personal message when sending a connection request. A quick note that introduces yourself or explains why you want to connect can go a long way in building a strong relationship with a new person.
Step 3: Create interesting content
Here are some of the best ways to reach new audiences on LinkedIn:
Commitment Tip # 1: Submit status updates
Sharing status updates is a quick and easy way to connect with your LinkedIn audience.
See how We work use a simple status update to share a human brand story with a link to their website:
Many LinkedIn influencers reach the virus by reaching out by sending longer updates about their career journeys, the obstacles they face, and their learning along the way.
Adam Frisby, The founder and CEO of The Style, regularly shares snippets of his story on the platform, including the struggles that have shaped his business journey:
Authentic, inspiring storytelling builds confidence in your audience and gives them an idea of your brand or the progress of your business. Professionally relevant and personal messages attract people right away.
TIP: Optimize your coverage by including relevant hashtags and tagging experts, industry leaders, or companies.
Commitment Tip # 2: Publish and share articles on LinkedIn
LinkedIn prioritizes content published in its built-in “Publishing Platform,” so it’s a good idea to use this platform to share long-term articles that show thought leadership.
Bill Gates is one of the leading LinkedIn influencers using the platform to raise awareness about climate change:
If your contacts like your article enough to share it, it can open the door to new audiences!
Commitment Tip # 3: Submit your video content
Video emails are one of LinkedIn’s most successful types of content that users are reported to be 20 times more likely share them with other types of messages.
Videos can bring your ideas to life and show your personality in a richer and more interesting way.
See how the design platform Figma uses fun, animated video content to promote its new product tool:
Brands also use video postings to promote their stories and ethics. By showing the audience that there are people behind the company, you can increase your confidence in the brand and create a relative online personality.
See how McDonalds includes a personal story about one employee and their connection to a global brand:
Video content tends to grab the viewer’s attention for longer – and the longer a person is in contact with platform content, the more likely it is that the LinkedIn algorithm will add it to a wider audience.
Step 4: Submit consistently
One of the best LinkedIn tips for beginners is to be consistent. No matter how often you send, also with your voice, brand marketing, messages, and the way you interact with your audience.
Later, the free LinkedIn tool allows you to plan and schedule your LinkedIn posts in advance, so you can create multiple LinkedIn messages and schedule them to be published at optimal times.
Scheduling messages in advance helps save time and keep you organized with a regular content calendar. By maintaining a consistent content schedule, you can make better use of LinkedIn ‘s thriving professional network and create referrals to your brand or business.
One of the best ways to get involved in the LinkedIn community is by commenting and responding to other people’s posts.
Not only will engagement help you build valuable connections by showing them that you are an active LinkedIn member, it can also help you show your industry knowledge to new audiences.
Start conversations by posting questions and asking the audience to share their views and opinions. Engaging with the LinkedIn community in an interactive way helps increase engagement in the mail and allows you to learn more about your audience.
See how the travel company TUI use LinkedIn surveys to estimate what their audience is looking for on vacation:
As a LinkedIn member, you can also set up or join LinkedIn groups to exchange ideas, share industry news, and gain valuable connections.
When you are a member of a group, join discussions, ask questions, send messages to other members, and build your reputation as an expert leader in the field.
Follow these instructions to use LinkedIn and get to the top of the game in no time. Whether you want to find a job, promote your brand, market your content, or build a network of contacts, LinkedIn is the best online forum to achieve your professional goals.
Are you ready to smooth out your LinkedIn strategy? Plan and schedule Linkedin messages in advance with Later – available in all new free and paid packages.