Bling, a platform that allows game developers to give Bitcoin rewards, announced today that it is closing the seed round to grow its team and further develop the platform. The round included a strategic investment by Coinbase Ventures. The partnership enhances Bling’s vision for making money by providing an entertaining and risk-free way for first-time cryptographic users to enter the market and, when they are ready, have a trusted partner to maintain and exchange cryptography. Pre-seed investors included Wavemaker Genesis, Gumi Cryptos Capital and Blocktower Capital.
Bling’s platform consists of fintech veteran and securities attorney Amy Wan Esq. As well as veteran software designer, blockchain and game expert Dan Rice. , fraud detection and user value detection.
The Bling platform has grown organically in less than two years, with more than five million registered users and more than one million active users per month. The platform allows new cryptocurrency users to own their first bitcoin without zero risk, making it attractive to a crypto-curious audience. In fact, about 70% of its users say they haven’t opened a Coinbase account before.
“We are pleased to welcome Coinbase Ventures to the Investing Bling family.” said Miko Matsumura, general partner of Gumi Cryptos Capital. “Bling has been one of the biggest entrepreneurial stories I’ve ever seen, and this round of financing will bring more experienced and strategic investors to incredible growth and momentum at Bling.”