Google announced that it had started the July 2021 July 2021 core update. We knew we would see a new core update soon, and Google delivered this month later June 2021 nuclear update – which was released on June 2, 2021. This seems to have started out pretty strong and many will see big changes with this update.

Some think what we saw June 30 – July 1 may be related to the release of a kernel update. But if I asked Google, they would say no because this update started just yesterday – not two days ago.

This update doesn’t seem to have started fairly quickly, and it’s been a lot over the last 12 hours, and the tools show changes. Add what we see what did not see part of this story. I notice that the launch of the June core update was very slow, unlike this July’s core update.

Under the direction of Danny Sulliva, Director of Exploration Twitter account release “The previously announced July 2021 core update is now coming.” Danny added that “it usually takes 1-2 weeks to do these.” Normally, they take a full two weeks, but the June core update was done on June 2 and ended June 12 – 10 day period.

Here’s a tweet about this deployment:

This core update, like other core updates, is a global update that affects all languages ​​in all regions.

Two-part update: June and July core updates

As a reminder, Google said it released a core update from June 2 to June 12 and planned to push a new core update next month – called the July 2021 core update, which took place on July 1. Why didn’t Google publish both at the same time? Google said not all songs are ready for it, so they pushed the finished ones in June with the June 2021 core update and then released the July core update because the final parts are now ready to release for the July 2021 core update.

What is not ready? I asked Google, and Google wouldn’t say. Google said that if your site’s rankings change with the June 2021 core update, you may see a translation or change (or not) with the July 2021 core update. I wonder how many sites see the changes that saw the changes during the June update?

Here is what Google said last month on this topic:

Many duplicate updates

Even if you exclude unconfirmed updates, including June 30 update, there are a lot of confirmed updates.

I had this adorable graphic from the latest updates, I didn’t include any unconfirmed updates in the graphics or predator update because it was very specific (click to enlarge):

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The previous core update was a month ago on June 2nd, called June 2021 nuclear update. The previous one was 6 months before the June update, December 3, 2020, called December 2020 core update. Before that, there was a 7-month gap, with May 4, 2020 May 2020 core update. This was preceded by January 13, 2020 January 2020 core update and the preceding was September 24, 2019 September 2019 core update. Oh, before that was June 3, 2019, June 2019 core update and I can go on and on.

Improve after kernel upgrade

Did you get this update hit, Google gave it to us advice on core updates and how to improve your site as a whole after seeing a negative result after a core update. Google reiterated that in this tweet:

Google also sent new blog post how and why Google makes these updates. Google wrote “because there are so many additional updates, it’s not helpful to share information about all of them. However, we try to do so when we think there is practical information that site owners, content providers, or others might consider applying, as with both of the above updates.”

SEO Chatter: What we see

Keep in mind that there is talk in the conversation June 30 – July 1 an update that is not necessarily related to this update. But both have a new conversation in the last 20 hours WebmasterWorld and Black The world of hats.

I also see interesting variations / changes in the niche over the last few hours. Let me get my ice cold mineral water and sit down to watch.

This update hit my client’s dental website!

Lost locations with many keywords. But as before, hoping to bring them back when the original dust settled. Too early to comment right now.

I agree, I’ve seen this kind of thing before. I think the May 2020 update was really the core of many of my sites. But a few weeks after the dust settled, the algorithm seemed to change where many of my sites bounced.

We’re starting to see movements today – some big ups, some big lows around the world, not just in English.

I noticed that sites that gained momentum from the June update got even more momentum from this update. It’s like reinforcing the impact of the June update. This further confirms that one site I had tracked was crawled a little further after the hit was from the June update.

Again, it is too early to say because we need 1-2 weeks to implement it. And I must point out that this is due to my observations and my humble opinion.

But in my experience, as long as you feel the positive effects or benefits of the initial start of the update, you’ll likely have a positive result after the deployment is complete … Because it just means your site has met all the criteria that the algorithm update is looking for.

I was hit by -20% during the June nuclear update. At 11:00 PST today, my traffic has returned to pre-June levels. I hope whatever it is, my recovery will remain.

I also see that the madness of the June update has reversed over the last 10 hours, although it’s too early to say whether this is a trend or just a flicker before things get worse.

June core update – 20%. I checked the serps this morning. It seems that another -10-20%. I thought they definitely released the July Core update and that’s true.

I saw a recovery from the previous core update in the June update. And I see a new rise in rankings now with the July core update.

So far so good. Great recovery from the first part of this core update.

Let’s see if it’s closed …

I also asked on Twitter what people see, and you see a thread of answers On Twitter.

Find tracking tools:

Of the tools updated this morning, they all show pretty big changes. I will update them within a day. Here are the tracking tools updated in the morning so far:


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Advanced online investments:

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Forum discussion Twitter, WebmasterWorld & Black The world of hats.


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