Picture through Pinterest

Starting this week Pinterest has announced that weight loss advertisements will be banned from the entire site. The company is also adding previous rules banning ads promoting weight loss, liposuction, fat burning and body shame.

In addition In these ads, the site now prohibits the promotion of weight loss language or images, including those that refer to body mass index (BMI) or similar topics. Users are also not allowed to post recommendations or stories regarding weight loss, including images that despise or idealize certain body types.

Despite the restrictions advertisers can still offer fitness products and services as well as healthy lifestyles, even though weight loss may not be the main focus of the content. Pinterest said it aims to allow its users to “plan for the summer and longer without weight loss announcements so they can focus on the most important thing.”

By Engadget, this change in social media forum policy comes with the support of the National Eating Disorders Association (NEDA).

In March this year, NEDA reported receiving a worrying 41 percent increase in call calls during the pandemic. If someone searches for content related to eating disorders on Pinterest, they will be redirected to NEDA and given useful resources instead.

“National The Eating Disorders Association (NEDA) thanks Pinterest for taking the lead as the first platform to ban all ads with weight loss language and images. This necessary step encourages NEDA to prioritize the effects of mental health and well-being, particularly diet, body shame and eating disorders, ”said Elizabeth Thompson, NEDA’s interim CEO.

In better news Pinterest said it has amassed more searches for body neutrality and other keywords such as “healthy mindset”, “stop body shame” and “body acceptance” over the past year. The company also seeks to highlight such positive pins from content providers on its Today tab.

Although Pinterest may be the first major social media application to ban all weight loss ads, other platforms have also tightened restrictions on such campaigns.

For example, towards Engadget, Instagram and Facebook have restricted advertising for diet products, and Instagram is pointing users toward NEDA resources if they are looking for content related to eating disorders.

“Positivity begins with politics, ”Pinterest said. It’s great to see social media platforms taking a step in the right direction to encourage body positivity because all bodies are beautiful.

[via Engadget, cover image via Pinterest]

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