Prompts for action or CTAs are very effective tools! Sometimes people just have to be told what to do next. With CTA, you can get website visitors to take the next step with your business improve your conversion rate.

In this article, we’ll give you some expert tips to help you get the best results.

Let’s get started.

What is a call to action?

A call-to-action is a word or phrase that is often underlined or displayed on a button and tells the reader what to do next. These are incredibly important because they can guide visitors on their purchase journey and improve your conversion rate. A good CTA stands out, is well plannedand draws the reader’s attention.

Let’s look at a few ways to ensure that CTAs get results.

Always make sure your call-to-action stands out

CTA design is as important as the wording. You don’t want them to get mixed up, or readers may not notice them. Make them stand out! You can do this by placing them on the button, using bright, contrasting colors, or selecting a bold font, for example.

To give you inspiration, let’s look at a few examples of companies that have implemented distinctive CTAs well.

See how specialized a Service Provider Pro company is produced service automation, has created a distinctive call to action for its website.

The bright yellow button differs from the pure white background, which makes the button stand out. It is also easy for the customer to figure out what they need to do to take the next step. A website visitor simply enters their email address and clicks “Start.” On your own website, think about what colors you need to use to differentiate your CTA. Take a look at the color ring and see what will best differentiate your current brand!

2 5 expert tips to make sure your website's call-to-action gets results

Blue Apron, a meal delivery service, uses a similar strategy. Notice how the bright orange button stands out, even if their home pages match the vibrant and changing images.

Regardless of the background, it is legible, stands out and tells the customer what to do next. If you have moving images on your home page that are similar to the Blue Apron, think about how you can use the design and color of the CTA to your advantage to ensure that it is always legible. It may need to be updated each time you change these graphics.

Provide call-to-action for different stages of the shopping trip

Different people who visit your website may be at different stages of travel. That means moving them through marketing and sales funnel, you want to get different CTAs that correspond to these different steps. For example, you can prompt one person to make a purchase, but encourage someone else to contact you for more information. It may be appropriate to have multiple CTAs on the same page to account for this.

Let’s look at a few examples of companies that do this well to get inspiration.

3 5 expert tips to make sure your website's call-to-action gets results

For example, Felix Health, an online drug delivery service, has a few different CTAs for customers with different needs, right on their website. In the upper right corner, you’ll see a “Get Started” call to action, which is good to target to customers who know Felix enough to make a purchase. On the other hand, the front and middle section has their “Explore Treatments” button, which shows browsers that by clicking this button, they can learn more about how their service works.

On your own website, think about how you can target both existing customers and people who are completely new to your products or services with CTA. This will definitely ensure more results for your business.

4 5 expert tips to make sure your website's call-to-action gets results

Similarly, Loganix has a huge range of CTAs over them local loan building service page.

Browse to see everything from the start-up phase Read the case study and more. This is a very effective strategy because anyone who is interested in these services has the next step. Whether they are willing to spend money or want to hear about other customers ’experiences, there is nowhere to go.

On your own service or product pages, think about how you can deploy multiple CTAs to meet all your needs and move them to the next stage of their buying journey.

If you offer a free offer, shout about it

If you can offer something to your customers for free, use CTA to promote it! Make it very clear to customers that they don’t have to spend money to get a free product or service. This can work well with free models, free trials, and the like.

In addition, providing free content is a great marketing strategy. It shows people what you can do and can lead them to spend money with you in the future.

To give you an idea of ​​how to do this, let’s look at a few examples of companies that use highly effective call-to-action to advertise their free programs.

5 5 expert tips to make sure your website's call-to-action gets results

For example, Gina Corena & Associates, A car accident law firm based in Las Vegas, encourages potential clients to book a free consultation.

If you scroll to the end of their homepage, you will see that visitors to the website are encouraged to call us 24/7 or “schedule a free disability consultation”. Think about how important this is to the law firm; Legal services can be confusing and intimidating, but providing first aid for free to a company can help clients feel more comfortable. This will definitely attract more customers.

The company has also made it very clear that all the appointments booked here are completely free, which makes the minds of the customers easy and produces a lot of pointers.

6 5 expert tips to make sure your website's call-to-action gets results

Likewise, Design Your Way offers a series free fonts which anyone can download for commercial use. Not only is this a great resource for their audience, but the CTA here is simple: “Download these fonts for free”. As soon as they visit the page, users know that they are being offered value for free.

Clarity and straightforwardness will certainly encourage more people to take action.

Inspire urgency with your call to action

Creating urgency can make your customers feel like they’re losing if they don’t act now. This can lead to more people doing the functions you are looking for right away! You can create urgency by using phrases like “buy now,” “act fast,” or “book now,” for example.

Let’s look at a few examples of companies that implement this strategy well.

7 5 expert tips to make sure your website's call-to-action gets results

See how Four 19 properties, a real estate investment group, raises urgency on their website.

If you scroll to the bottom of the page, you’ll see a CTA that says “Get Started Now” to create a sense of urgency. By creating an attention text that tells visitors to your website that they can start your business services right away, it creates a sense of urgency and encourages them to click. On your own website, think about how you can provide some form of contact that will encourage viewers to contact you as soon as possible.

8 5 expert tips to make sure your website's call-to-action gets results

Likewise, Growth Marketing Conference creates a sense of urgency by offering a time-sensitive agreement on their conference tickets. They point out that time is almost running out to save $ 300 – if a user doesn’t act fast enough, they can lose the money saved.

To ensure that visitors to your website act immediately, consider whether to offer limited discounts or early bird prices. For example, if you hold events or offer online webinars, this can really help get more customers through the door early.

Take advantage of customers’ fear of losing

Fear of losing or FOMO can also be a very effective motivator when you want to make more sales! As a result, you should play with customers ’FOMO in your call-to-action.

You can do this by making your readers feel that people like them have done the actions they want and are therefore better off. Sales timers or telling the reader how much stock you have left can help achieve this.

Let’s look at an example of a company doing a great job inspiring FOMO with CTA.

9 5 expert tips to make sure your website's call-to-action gets results

Search Engine Journal, a digital marketing website, is implementing FOMO at the CTA to register for its webinar series. This particular pop-up has a timer that counts down to the beginning of the webinar.

The included CTA urges the reader to “book their seat now” and the timer shows that they only have a limited amount of time to get a seat! On your own website, consider how you can use timers in the early stages of events or webinars to encourage ticket sales.


CTAs are one of the most important parts of your website. A few well-placed words on a well-designed button can get people to sign up for your newsletter, contact you, and even maximize ecommerce sales. It’s that simple.

This article covered FOMO marketing, creating urgency, CTA planning, and more. Time to get to work!

Author’s film and title:

5 expert tips to make sure your website's call-to-action gets resultsAaron Haynes is the CEO Loganix, An SEO fulfillment partner that supports marketing agencies and professionals. The company specializes in helping businesses improve online visibility and ultimately increase their sales. The Loganix blog has a lot more information and advice, so be sure to check it out if you found this article helpful.


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