One of the biggest challenges facing a company’s SEO professionals is how to complete tasks with limited time and resources. This is especially true content development, getting links and implementing SEO recommendations.

So as you run a growing search engine optimization team, there may come a time when you need to outsource work to manage performance and the amount of work required.

But how do you know which vendor is right for you and should you outsource first?

It helps to ask the right questions.

Use these key tips to successfully outsource your company’s SEO to evaluate your options and enjoy a better outcome.

1. Always request samples of the work from the appropriate vertical

For example, if you manage an SEO service for a pharmaceutical client, you will need to look at samples of the content you write to the pharmaceutical company because the industry is highly regulated and technical.

If possible, ask to see examples of live content under the company name to give you an idea of ​​the type of clientele they work with.

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If I’m looking for someone to write content for Pfizer, for example, I’d like to see examples of content from major pharmaceutical companies like Merck, Eli Lilly, etc.

2. Make sure your contract includes a 30-day clause

We don’t live in a perfect world, and sometimes things don’t go according to plan.

Earlier in my career I worked with the office and we used the company to translate and optimize international content because we did not have internal language optimization skills.

However, when we sent the recommendations to the customer, the customer warned that this could never happen again because the quality was so poor. We called our partner and told them we had ended the relationship. But only after examining the terms of the contract did we find that they had a 60-day clause.

We had to pay them for the services for the next two months. This was a big lesson.

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3. Always ask for new references with your business email address and phone number

This is important so you can confirm who you are talking to. Also check this person LinkedIn and make sure they work where they say they work.

I’m always interested in references with personal email addresses and cell phone numbers because there’s no way to verify who they are.

But if you look at a person on LinkedIn and his photo and name are on the company’s website, it brings legitimacy to the reference check.

4. Make sure the company has insurance

Don’t let your company outsource a company with shady tactics that will cause your customers to run into an algorithm upgrade or manual action and lose revenue.

If a company has insurance, they can cover themselves in litigation. This is especially important at the company level, where stakes can be high.

5. Does your company and your outsourcing partner have an inappropriate and undisclosed agreement?

This is again especially important for enterprise-class customers.

For example, suppose you work with Amazon. You don’t have an NDA and your partner starts telling people, “Yeah, I just got this big contract while working with Amazon.”

Guess what? Amazon is not their customer – it’s yours. But when the word returns to Amazon, you could lose your contract and face legal action because you’ve technically violated the NDA.

6. Always be transparent

If you outsource work, always let your client know.

For example, if your office does not have translation services, let your client know that you have a relationship with an outside company regarding those services. Honesty is always the best policy.

If they ask you for a name, give it to them and always remind them that you will get the best office rates if they start thinking of going straight to them.

7. Always treat your outsourcing partner as a member of your team

Once you have signed the NDA, share the strategy documents with your service provider so that they understand objectives and challenges in improving performance.

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You and the supplier need to be strategic partners, and they all have one thing in common: to get results.

8. Ask for free trial periods so you can try before you buy

Most salespeople are willing to take on a sample writing job if it means acquiring thousands of dollars and creating a new relationship.

For example, suppose you work with a customer who sells computer hardware. You can ask them to create 800 words blog post 3 Ways to Tell When a New Hard Drive Is Available

Many do it to build trust and gain your business. Of course, if you decide to use a blog post, you can add it to their first payment.

9. Always request case studies and video reports if available

Case studies are a great way to see how a salesperson performed. They are also a great way to see the quality of the work the seller is doing, the type of work they are doing and how they are doing it.

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If they did a good job for a client like you, chances are they can do a good job for you too!

10. Understand your time and cost savings

The main purpose of outsourcing is to accomplish things that you don’t have the time or resources to do yourself.

If you are able to generate a return on investment for outsourcing, you can determine if it is a cost-effective solution or whether you need to hire new resources internally to get the job done.

Wrapping

Outsourcing corporate SEO tasks can save a lot of time, reduce costs, and help you manage your clients ’SEO campaigns.

This in turn frees you up to work on other tasks and strategies that promote business results.

Following these 10 tips can help you choose the right partner for your office or consulting firm – and avoid choosing the wrong one. Take care and you can create a successful strategic partnership that will drive results for your clients or organization for years to come.

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