Google’s John Mueller was asked what to do with older and low-quality content. Would it be better to delete the content? Or would it be better to rewrite old low quality content?

Old content and low quality content

John Mueller approached the question as if it were two questions.

The first part of his response focused on whether the content is considered inferior because it is old.

The second part of his response addressed what can be done for real low quality content.

This is an important issue. Some people deal with lousy content like weeds and make it disappear. And some kind of content is like that when it’s out of date.


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Old and bad content on an improved website

The questioner stated that when he started search engine optimization, it was “bad” and that he later wrote “bad articles” about the quality of the content.

His question was that when writing higher quality articles, he should remove lower quality articles.

He asked:

“Should I delete all the articles, will it affect my website or should I keep it?”

John Mueller replied with comment on old content.

He said,

“I think if you think it’s good content you want to publish on your website, with your name, I like it.

Just because it’s old doesn’t mean it’s bad. “


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He then followed the comment on what to do with really bad content.

Mueller continued:

“But if you look at it and say, oh, this is embarrassing to me now, I don’t want it to be online, it’s like that bad.

Then it’s something I would say would either cure it or eliminate it. “

Improving old content

There is content that cannot be improved, such as outdated topics. Examples of content that is unlikely to be refurbished include purchasing guides for products that are no longer manufactured, such as search engines or old-generation televisions.

Other types of content can be improved.

A common example is hundreds of modeled and cookie-cutting city pages, where the city name is replaced and text blocks are varied to create unique content combinations using exactly the same dozens of content blocks. Such tactics are outdated and easy for search engines to grasp.

But these pages can be restored with creativity and hard work.

And sometimes it’s only best to direct old and non-good content to newer and better content that is on the same or similar topic. This is the easiest way to deal with old and not-so-good competition.


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Old and low-quality content can be restored in many ways, and two of them, as John Mueller said, improve it or remove it.


See Google John Mueller’s answer to the question about older low-quality content


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