Instagram has released a significant new e-commerce feature that will allow black dedicated brands to add a label of diversity. When The “Black-Owned” tag has been added to the profile, the chances of being discovered are greatly improved. Instagram uses this sticker to add and highlight Black-led company profiles on the Shop tab and in curated product collections.
By Instagram, there were more than 1.3 million posts supporting “black-owned” or “black-led” companies from last summer to fall, and U.S. companies with “black-owned” or “black-led” grew more than 50 percent of bios. This is an important shift in interest since the culmination of last summer’s Black Lives Matter movement, and Instagram is working to make it easier to find similar companies.
As product marketing manager Divya Kunapuli and product manager Rachel Brooks on Instagram reported:
“We’ve heard from our community that in addition to showing love to your favorite black-owned businesses, they want to find out more about them. If you live in the U.S., you’ll see the” Black-owned “label. You can also check out the curated collections created by @Shop on the Store tab by highlighting products from black-made companies. ”
To add a tag to your profile, go to Edit Profile and select Business Diversity Information. Here you can learn more about what it means to mark your business as black dedicated. Once you understand, you can apply the label and it will appear on your profile and product pages. The added label allows you to highlight products in the curated collections on the Store tab, allowing more people to find your brand. Companies also have access to monitoring tools to help them deal with spam, offensive language, and inappropriate comments.
It is possible that the new “Business Diversity Info” in the profiles may indicate future opportunities for brands from different backgrounds. Time will tell if Instagram will add more tags for different communities that users want to support.
Instagram says they have more plans to create financial opportunities for black-owned businesses, coming soon.
This news comes about two months after Instagram’s Equity Team was founded #BlackLivesMatter protests in the United States last year, released their progress updates and getting started removing bias in machine learning and algorithmic modelsbased on the user’s current behavior.