In most cases, the headlines of blog articles are the only way to reach the consumer with our message. From a marketer’s perspective, the ability to create them is thus crucial.
Therefore, it is worth knowing some patterns or tricks to help us write better and attract readers more effectively. In this article, you will learn a few ways to help create a more compelling headline.
1. Do you make these (common) mistakes ____?
No one wants to make mistakes. Especially those he is not aware of. This system works best for people looking for basic information. They are not yet sure of their actions. They are looking for confirmation. They want to learn.
2. ___ things (about ___) that ___ will never tell you
We don’t like it when others have secrets from us – both in private and business. Let us build on this sense of distrust or the belief that others know more than we do. To this is added a list mechanism – however, lists are important but effective. What wife wouldn’t want to know “5 men’s beliefs about women that your husband will never tell you”?
3. Everything you need to know about ____ to succeed
People love shortcuts. That’s why we love so many “10 ways…” lists. It allows us to be lazy when someone has done all the work for us and gathered the results in one place. Convenient, right?
The reference to authority is another factor that should be used when writing headlines. Not necessarily a well-known person or well-known company must be the hero of your text. You need to figure it out a bit, and you will no doubt find a guru in your industrial environment.
5. What happens when you do ____.
This title presents a story with a surprising or informative ending. “What happened to me when I started running.” “What happened when we made one change to the registration form.” If the topic you are talking about is unusual for the target audience and / or the connection you are using (“How X changed when we did Y”), clicks are guaranteed.
6. ___ has never been so easy.
And it really never comes, but we’d like it to be, so we’ve put together a set of simple tips that will make you feel like you know something more than before you read it. So much and so much.
There are many more systems of this type. Learn to spot them on the websites you read and use them for your own purposes. Test their effectiveness. And remember: a good headline must go hand in hand with good content!
A project co-financed by the European Union from the European Regional Development Fund in accordance with the Operational Program for Smart Development 2014-2020.
Project: “Internationalization of the company and promotion of the BOWWE brand.” Priority 3 Support for business innovation, Measure 3.3 Support for the promotion and internationalization of innovative companies, Sub-measure 3.3.3: Support for SMEs in brand promotion – Go to the brand.