worth, The esports vertical of New Meta Entertainment Inc. (NME), today announced that it has named Zytara Labs as its official digital playing card and NFT partner. Zytara Labs is a full-service NFT production studio that serves music artists, pro-athletes, major brands and well-known names in entertainment use by creating unique and rare digital objects for its fans and consumers.

Zytara Labs, which will launch its NFT platform in Q3-2021, will create a series of Dignitas NFT collections and playing cards. DigitalBits protocol throughout this multiannual partnership. The new logo and style of the Dignitas brand earlier this year will serve in honor of players and seasonal events, celebrate moments and offer rare benefits to Dignitas fans and offer them new and exciting ways to connect with their favorite players. Zytara Labs and Dignitas are also partnering with unique activations through social media and Twitch gifts to increase fan engagement.

Zytara Labs recently received worldwide media attention for its support Floyd Mayweather’s first NFT, which was published in honor of his legacy. Some of Zytara Labs ’other significant NFT partnerships are Dole #SunshineForAll campaign With the creative collaboration of David Datuna, multi-platinum singer-songwriter Ozuna, famous French sculptor and neopop artist Richard Orlinski, Orlinski’s iconic kong sculptures are seen mocking the big cities of many continents.

Al Burgio, founder and CEO of Zytara Labs, said “We are excited to work with an innovative team like Dignitas to create a series of NFT collections and seasonal player cards for fans. We have only begun to see a small part of how NFTs can be used to attract fans and provide a closer connection to their favorite team and players.”

“NFTs are the logical next step for export teams, and we are excited to lead this rising wave in the gaming industry,” said John Spiher, Partnership Director, Dignitas, “We look forward to working with Zytara Labs to create innovative fan opportunities to collect and trade on our new playing cards and other NFT devices.”

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