Have you considered incorporating the artificial intelligence of chat robots into an extensive network of PPC advertising campaigns? Combining these two strategies can boost your next digital marketing campaign.
To ensure success PPC campaignYou have to start with the end in mind. Where do you want people to go after they see your ad and show interest? Do you want to make a sale or provide information?
You also need to consider what they want to learn from you and how you can help them find all the information they want.
That’s where chatbots come in.
What are chatbots?
Chatbots are a type of artificial intelligence created to answer customer questions. They are able to answer basic or general questions, send people to pages that answer their questions, search for subscriptions, and more.
You can program the bot to escalate to the right person for the customer as needed.
Most people think they’re looking for robots in the bottom right corner of a company’s website. The button can say something like “chat now” or “support” like one Incomplete foods’ website:
However, you can also set them In Facebook Messenger and some other social media sites.
Chatbots can become very interactive depending on the platform and script. You can also log in with them as often as you like and track opportunities as needed.
The features vary widely, but even if you include bots, they can be a powerful real-time player digital marketing strategy, by supporting your PPC campaign with interactivity and deepening brand awareness.
5 ways to use chatbots during a PPC campaign
The great thing about adding chat bots to your PPC campaign strategy is the flexibility they offer. No matter your business, sales goals, or individual goals for your PPC campaign, chat robots can become the right hand when you can’t be there for every click.
Here are five things they can do to help your customers free you and your team to focus on the whole.
1. Answer frequently asked questions from users
We’ve all seen PPC ads, and you’ve probably clicked on at least one because it fascinated you enough to want to learn more about what the content you see contains.
Were your curiosity satisfied right away? Or should you dig into the information promised in the ad?
Save your potential customer the hassle and let the chatbot be ready to answer their questions.
When a user clicks on a PPC ad, the chat robot may appear on the page and ask if they have any questions. With scripts, you can help potential customers learn more about you and find the products or services they need.
To return to the example of Imperfect Foods, if you are a first-time visitor, it simply prompts you to ask it a question.
However, if you are a returning user, it knows why you probably clicked chat: you forgot your password.
If it doesn’t know what the audience is asking, I don’t know what it is.
2. Establish a connection
People like it connect with the real people behind the brand.
A chatbot is by definition a bot – not an actual person. Even when companies tell consumers they are talking to a bot, something fascinating usually happens. By Psychology today, “When we interact with chat robots, our brains are believed to think they’re talking to another person.”
Because people are always there, ready to help, people can feel a real personal connection to them. (So, be sure to program the bot sound to suit you brand story!)
This can increase brand awareness and encourage people to stay in touch with you by following you on social media or returning to your website when they need your products or services.
It can also help with immediate sales. Getting emotions involved in marketing can improve your leads and conversions.
People want to feel supported. When they come to your website and don’t have to stop by to get answers to their questions and find the resources they’re looking for, they’re more likely to experience their experience better.
3. Redirect users to the right landing pages, product pages, or resources
When you create your PPC campaign, you can’t really guess what each person will buy. Although you should create a targeted one home page or make sure your PPC ads take users to the right place, sometimes there can be misunderstandings between customers ’intentions and their landing locations.
How can you prevent users from landing on your page and bouncing right away if they don’t see exactly what they need?
Chatbot can display the entire contents of your inventory or website on any page your customer lands on.
You can use them to ask users what they are looking for and redirect them to the corresponding page or resource.
4. Read more about your target audience
PPC advertising campaigns only say so much about who clicks. You can collect specific metrics from analytics, but they are often demographics from which you need to infer motivations or needs.
What are you looking for in your target market? How can you help meet them where they are?
Why don’t you use chatbot to ask them?
With a brand voice, you can bring up your chat bot to start a discussion on a specific question.
Even if a customer chooses not to buy or returns later, a chatbot can help you find valuable information about your target market.
As your PPC campaign continues, you can search for templates.
For example, HubSpot uses chat robots on their website ask the user what they want to do next. HubSpot employees can check these conversations later to find out what viewers are looking for.
5. Improve brand awareness
Is your PPC campaign Introducing potential customers to your brand for the first time, introducing a new product or service, or keeping your brand at the forefront of your target market, chatbot integration can help improve your brand awareness.
Chatbots can be designed to display the first pop-up welcome or demo message with answers to questions brand personality.
This can be as simple as just using your brand and the vernacular that speaks with you. If your brand is casual, the chat could maybe start with “Howdy!” If your voice is more formal, something like “How can I help you today?” could be more appropriate.
You can also include any characters or mascots you use in your brand to be the “face” of the chatbot. Usually people logically know they’re not talking to the right person, and they’re fine with that. However, it’s a lot more fun and feels more personal if they get to talk to a character related to your business, which improves their chances experience with your brand.
Evaluating the success of a PPC Chatbot strategy
Before you can dive into the metrics and measure if your chatbot PPC campaign is working, you need to define success for yourself. What are you trying to achieve with this campaign?
Success data may include:
- higher sales of a particular product or service
- more visitors to your website
- increasing followers on the social media platform
- add subscriptions to your newsletter
- increased awareness of your brand offerings
Once you know what determines the success of this campaign, you can look at the right metrics to understand what works and where you can improve.
As a PPC campaign as a whole, one of the most important data points you can look at is clicks.
However, a component has been added with chatbots: Interaction. For example, you can use chat robots and user conversations to answer questions such as:
- How often do people use your chat bot?
- How long are the interactions?
- What kind of things are users looking for?
- Which conversations turn into conversions?
The information you receive about chat robots in your PPC campaign can help you:
- optimize campaigns for what buyers want based on general queries
- create content that reflects buyers ’demand
- update inventory based on what buyers are looking for
Here are two examples of how Chatfuel share their chatbot meter. Users can explore engagement through these dashboards. Most chatbot platforms have similar metric control panels.
Chatbots about PPC campaigns – frequently asked questions
Your chat robot must be visible on the landing page of your PPC campaign, and it will open soon after a user clicks on your link. Encourage interaction by programming your chat bot to greet the user and ask him a question.
The best chatbot platform for PPC campaigns is one that you can seamlessly integrate into the landing page that people click on. This will vary according to your needs, however HubSpot Chatbot Builder, MonetChatand Chatfuel may need to be checked.
Chatbot pricing depends on the provider and features you choose. Many offer free trial periods or a free basic level, prices go up after the trial or when you add other options.
Give your chatbots a personality that matches your brand. Let the bot feel like a real person, even if you’re a bot in advance, so the user feels connected to the brand. The bot should introduce itself, ask questions, and provide relevant information to customers with them.
Using chat robots together PPC campaigns can make your potential customers feel “seen,” help them learn more about your brand, and potentially increase results with the help they provide.
Setting up a chatbot home page Your PPC campaign can put your brand features, options, benefits, and customizations within reach of your customers from the start.
Chat robots that users present your PPC campaigns to can also teach you more about what your customers want. Then you can use this information create future digital marketing campaigns to their needs.
How are you going to include chat bots in your next PPC campaign?
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