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Hello and welcome to Daily Crunch from June 24, 2021. There is an ocean of tech news to browse today, but at the top if you care about the advertising market, go here first. Google is pushing back cookiegeddon, and the move could impact businesses from the smallest startup to, well, Google. – Alexis

The Top 3 TechCrunch

Startups / VC

  • Double the crypto: Investment house a16z steps up its bet in the crypto economy with a new $ 2.2 billion fund. And the venture capitalist is going to do more than just write checks: it intends to participate in crypto projects and even help clean up the regulatory brush for the industry. It’s a big commitment.
  • Visa tries again: After Visa’s deal to acquire fintech API provider Plaid died, you’d think the U.S. payments giant would have thrown in the towel on the big deals. Nope. Visa is giving up $ 2.15 billion to buy out Tink, a company TechCrunch has described as “a leading fintech startup in Europe focused on open banking application programming interfaces,” or APIs.
  • Don’t stumble on Tripp’s (virtual) trips: Tripp, a startup that wants to provide virtual reality mental health services that mimic drug-free psychedelic experiences, has just raised $ 11 million. If that sounds like overkill, understand that some startups are working hard with psychedelic drugs for different therapeutic approaches to mental health. So this is the less aggressive version of the idea. Because VR is pretty cool, we like it.
  • The intersection of no-code, automation and the human: This is where Tonkean plays. The company’s software helps startup operations teams create automated business logic between applications, allowing data to flow between them. And it keeps humans in the know, separating its offerings from what UiPath and other RPA companies offer. Oh, and Tonkean just closed a $ 50 million round.
  • Online video boom propels JW Player to $ 100 million in new capital: While not yet a unicorn, JW Player’s nine-digit trick has caught TechCrunch’s attention. The company sells a video platform for publishers and others, and it has had a good 2020. COVID has caused a boom in video viewing, so the recent growth of the company is not a huge surprise. And now it has a tower of new capital to fuel even more expansion.

Reform your startup’s meeting culture

Meetings should have a clear purpose, but in many startups, they have become a way of performing in front of a crowd instead of sharing information.

Workplace politics can make things even more complicated: How safe do you feel to decline an invitation to a meeting from a colleague, or worse yet, a manager?

“Every time a recurring meeting is added to a calendar, a kitten dies,” says Chuck Phillips, co-founder of MeetWell. “Very few employees turn down meetings, even when it’s obvious the meeting is going to be a little crazy.”

Changing the culture of your meeting is difficult, but with 26% of workers planning to look for new jobs when the pandemic ends, startups need to do everything they can to retain talent. Here are four concrete steps that will help you increase your productivity and say goodbye to mismanaged and lazily planned meetings.

(Extra Crunch is our membership program, which helps founders and startup teams move forward. You can register here.)

Big Tech Inc.

Today was a big day for Microsoft, so we’ll start there, right? Here are TechCrunch’s notes from today’s Windows 11 event:

  • Android apps are coming to Windows: Via the Amazon store, but still. Microsoft’s efforts over time to make its operating system more open reached a new high today with the announcement that Windows 11 will support a plethora of Android apps. We want to play with it before we rate it, but the idea is super neat.
  • We hope you like Teams: Microsoft is all-in-one on Teams, so much so that it gets Windows treatment. TechCrunch reports that “Windows 11 will integrate Microsoft Teams, with the aim of competing more directly with communication platforms like Apple’s FaceTime.” Honestly, Teams is a lot better than Skype, so that sounds great. However, this annoys our antitrust early warning system.
  • It will be a Windows Christmas: According to Microsoft, Windows 11 is expected to land later this year. In time for Christmas, it turns out. So if you’re a gamer or a corporate drone or just someone who prefers Microsoft’s IT approach, get excited. The new construction is coming your way, and quickly. If you can’t wait, there is a leak. But don’t install them on a computer with the data you actually need.

Then a bit of Google:

  • Google and Jio team up for a budget smartphone: The low-cost Android smartphone JioPhone Next could help the few hundred million people in India connect with faster service if the US telecommunications and tech giant is successful. Jio wants more mobile subscribers, and Google wants more Internet users, period. Call it a match made in heaven, provided the material is good.

And finally, one for the Zoomers:

  • Ephemeral tunes? In today’s TikTok world, having access to popular music is a must for social media. So it’s no surprise to see Snap strike a multi-year deal with Universal Music Group. Snapper, rejoice!

TechCrunch Experts: Growth Marketing

Montage of illustrations based on education and knowledge in blue

Image credits: SEAN GLADWELL (Opens in a new window) / Getty Images

TechCrunch compiles a shortlist of the best growing tech marketers. If you are a founder, we would love to know who you have worked with. Complete the survey here.

Here is one of the many great recommendations we received:

Name of merchant: Dylan max

Name of the sponsor: Kris Rudeegraap, Sentoso

Recommendation: “Dylan Max’s creativity is what sets him apart from 99% of those in growth marketing. One of his first campaigns went viral on LinkedIn. We ran a special campaign where we sent real spam boxes to top marketers and salespeople (our target demographic), with the idea that traditional spam has become impersonal and we want to change that. Those who were nominated could “spam” other marketers or salespeople in their network, causing a viral sensation that swept over LinkedIn. We’ve gotten a ton of business out of it and our sales team still consider it one of the most creative ways to leverage direct mail and giveaways. Today, it is still LinkedIn’s most viral popular campaign in the B2B space. Dylan is one of a rare breed of growth marketers, excelling in many different marketing channels including SEO, paid search, conversion rate optimization (CRO), and A / B testing. Dylan also launched our very first ABM campaign in which we leveraged hyper-targeted social media ads to generate seven-figure revenue on less than $ 20,000 in ad spend. I love his hackness and he must be on this list.

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