Search engine optimization has evolved in many ways – but one thing that hasn’t changed is the core value of appearing on the first page of Google search results.

Certainly, the day of ten simple blue links and a few ads is over. Even with everything new SERP featuresHowever, with rich results and personalization of results, it is true that ranking on the first page for the keywords that are important to you is a table of stakes for organic traffic.

According to the 2020 study clickthrough rate instead of 10 the result (typically the bottom of the first page) is 3.11%. It’s low, but still higher than your typical ad clickthrough rate.

Although the study did not measure less than a tenth result, it is not unreasonable to think that after the first page clicks, you will quickly drop to almost zero. When was the last time you visited the first page outside the first page?

Depending on the survey, the competition for Google’s first page position can be fierce. But with the right work and SEO efforts, it is achievable.

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Let’s look at some of the best, proven methods to get your pages to get there.

1. Improve internal linking

I set internal linking first because it’s one of the easiest tactics to implement that can have a significant positive impact on your investment.

internal linking structure your site is one of the primary ways Google evaluates your site.

And the better Google understands that the more things they might invest in you.

In addition, a strategically applied link between your pages can lead you to build better topical power for your key topics, increasing the chance that Google will want to rank you higher in those topics.

Strategic internal linking means linking pages to each other when it makes the most sense to visitors.

In other words, it’s not just linking any page to any other page.

Instead, look for opportunities where specific pages add or increase information about the page the user lands on.

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Not only do users benefit from access to relevant information, but search engines also value it (and for the same reason: more benefit to their users).

This kind of strategic linking also shows Google that you have comprehensive topic coverage, which gives them more confidence that the users you post to your site will be satisfied and happy.

Here is more internal linking tips From the search engine diary (see what I did there?)

2. Find your threshold page

Threshold pages are pages that currently rank slightly below the page (traditionally ranked 11-20).

They’ll probably generate little or no traffic for you, but with a little tweaking, they could move to the “money” positions on the first page.

They should be high on your priority list, because getting these pages to the first page is usually easier than placing new content.

Start using investment tracking tool Choose to segment your pages with keywords that rank in positions 11-20.

Then sort by search volume to get the highest possible return pages to the top.

Now use the other tips in this article on these pages and take them to the first page!

3. Competitive research content

If you have important pages that don’t get to the first page, you have to accept a simple truth: others have something you don’t have.

While we don’t know all the reasoning Google uses to decide why those pages rank above you, many things may come up in a cross-poll.

This means you should spend time watching landing pages from the results above all search results and carefully compare them to your page. Here are some questions about each contest page:

  • Is the quality of the content significantly better (more complete, breathes authority without discussing with the intended audience, contains more relevant information and sources)?
  • Is it written better?
  • Does it contain keywords / topics that your page does not contain?
  • Does it have better internal links to other pages on the site? Do other relevant pages link to it?
  • Is the external link profile (backlinks) bigger and / or higher quality?
  • Does it contain “add – ons” that may be useful to visitors (pictures, charts, videos, tables, etc.)

While you don’t want to copy pages that are preferred, what they do, you can’t, can provide good tips on how you can improve your pages to get into their league.

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4. Move important pages higher on the site page

This technique cannot be used on every page of your site, but it can do a lot for your most important pages.

One way Google evaluates the relative importance of a page is its distance from the home page through internal navigation.

Your home page usually gets the most external links and thus the highest page authority on your site.

This link capital will be transferred to other linked pages from the home page, and the Linked will receive the lion’s share directly.

Moving critical pages closer to the home page increases their authority and thus your ability to rank higher.

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5. Make your site mobile friendly

This tip should be obvious, but if you haven’t created your site yet mobile friendly, now is the time to do it.

We’ve long since passed the landing point where most searches start on mobile devices.

Mobile phone friendliness is part Page experience update, and it makes sense for Google to give priority to mobile content for people searching on mobile devices.

Everything you can do to make your site more user-friendly is increasingly in line with the goals that Google has set itself for search ranking algorithms.

6. Earn / build more links

Google has given us a lot more consideration these days for placement (content quality and relevancy, semantic and entity relationships, etc.), but in terms of good old backlinks correlate with the ranking of the pages.

Earning links means creating content that is so good and authoritative that other sites want to link to it as a reference, while creating links requires actively looking for relevant opportunities for relevant links from trusted sites.

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For more information on how to earn and create more links to your site, see this excellent link building checklist here in the Search Engine Journal.

7. Continue with the recommended snippets

Climbing the ladder is a difficult (but necessary) job. Sometimes, though, you can jump to the class master.

Excerpts shown are a feature of Google search where one of the most popular results is advertised in the Rich Snippet box at the top of the search results page.

While a Rich Snippet snippet can go a long way in searching for a searcher’s query, the experience of many SEOs shows that Featured Snippets often drive a lot of traffic because users want to know more than what the snippet shows.

There is no guaranteed way to appear on the Featured Snippet page, but here are a few things you can do to increase your chances:

  • See variations of your keyword on Google search to see if they’ll see a Featured Snippet to identify opportunities. Some search engine optimization tools will automatically recognize these opportunities for you. The snippets shown are most often shown for keywords that have data or are in question.
  • If the present snippet is displayed, follow the structure of the present content. Is it a table, paragraph text, bullet, video, or other type? While you may not need to copy the format, it can give you a clue as to what type of content Google wants for your query.
  • See your query on your top ranked page. See how you can improve it to make it more appealing to Google to present a snippet.

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Above all, keep that in mind Excerpts shown, Google wants content that responds clearly, concisely, and accurately to the purpose of the query.

8. Update previous performers

The lifecycle of the most successful content looks like this:

8 Google SEO Tips for First Page Results

Sometimes after content is published, it starts to grow in rankings and thus in traffic.

But almost in time, the traffic it drives will begin to decline.

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Why is this happening? Some possible causes are:

  • Others have published newer, better and / or higher authority content.
  • The purpose of the survey has changed over time.

Whatever the reason the content has earned its potential, there are ways to revitalize it and give it new life in the SERPs.

Splice keyword rich content

Cross-linking is one way to apply when your content is still working well. It can help a work continue to succeed instead of sinking into recession.

The linking method identifies pages on your site that rank higher than average for a number of keywords.

It may sound good, but it actually represents missed opportunities, because inevitably some of them keywords do not rank as high as they could.

To continue, you’ll identify poorly performing keywords on the current page that still have potential. These can be queries where the page ranks on the second page of results or where it is low but in high demand.

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Once you’ve identified these opportunities, create new content pages that focus on the specific purpose of those keywords, and then link those pages to the original, currently ranked page.

This will give Google better landing page items for a topic group where you’ve already proven to be authoritative and trustworthy.

Expand and Enrich

If your content is already in the degradation phase of its life cycle, you may want to consider killing it (especially if it’s too outdated or irrelevant to restore).

However, you may be able to revitalize it by improving the page to make it more competitive in the current SERP environment.

You can do this by finding the top keywords where you want the page to rank and spending time researching the content of all the pages above you.

Ask yourself what they contain, what your page does not contain. Are there keywords, topics, features (images, videos, etc.), links, or other elements that you can add to your page?

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The idea is not to copy exactly what these competitor pages do, but rather to get an idea of ​​what Google might see with them, which makes them more valuable than your current page.

More resources:


Image credits

All seoClarity images used with permission

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