TikTok wants to help brands get more information about their brand performance and marketing efforts by adding a new Brand Lift Study option, which allows companies to ask TikTok audiences through advertised campaigns.
As explained TikTok:
“Time and time again, we’ve seen the collective power of our community driving the top hits, creating viral trends in the growing demand for popular products. TikTok Brand Lift Study offers brands a refreshing approach to traditional brand measurement and optimization. In true TikTok nature, music and motion graphics that users have known and loved about TikTok. “
Similar options are available Twitter and Facebook, by providing a way to gain a better understanding of the impact of your marketing and marketing efforts and how they relate to memory, favoritism, engagement, and more.
TikTok says it users are asked to answer one of four advertiser questions “in a way that feels natural and organic – as a feed to your For You page.”
In addition, TikTok has also announced that it will use Kantar as a third-party audit measurement partner in Brand Lift Studies, adding an additional level of security.
“We will continue to provide scale to advertisers. Providing options to fully understand the value of their TikTok advertising campaigns is our fundamental goal to be open.”
Brand Lift surveys can be a great way to measure the real impact of your marketing efforts, which can be especially valuable at TikTok, as it can be difficult to know exactly how well your efforts are going, especially when experimenting with experimental creativity or adapting your approach to key trends and engagement behaviors.
For example, it can be difficult to know if your brand is being praised or ridiculed when you look to respond to the latest trend, and Brand Lift reports will give you more information about this, which will help improve and enhance your approach.
And as TikTok continues to grow, and leads application download tables, it is undoubtedly receiving more and more attention from more and more brands. If you want to gain a better understanding of your opportunities and maximize your approach, Brand Lift reports can provide important information.
The new option is available through your TikTok advertising partner.