Do you like the content you put to your readers?

According to Wikipedia, every career of a writer has times when he experiences a creative slowdown, commonly known as a block of a writer or a blocker of a blogger. If you’re a blogger, you need to know the days when you just don’t know what to do, even if the ideas are fresh in your mind.

At this point, writing becomes more of a job than a passion that should be nurtured deeply. According to the study contentmarketinginstitute.comalmost 60% companies with a well-written content plan are more likely to succeed in their marketing efforts. There are times when authors think the slowdown in creativity is due to the author’s block, but in reality it’s just a lack of a well-thought-out content plan.

That’s why in this article, you’ll learn what a good content plan will do for your blog’s growth, and also how you can create a workable content plan. I know you love this, so let’s dive in.

A well-defined content plan sets great blogs apart. A properly implemented content plan will reduce your costs exponentially and help you deliver with limited resources. This will not only help you organize, but will also save you time and money. So, let’s move on and find out the reasons why you need a content plan for your blog?

How a content calendar can help you grow your blog

Picture: Micheile Henderson on Loosen

1. Keeps you in order

We need some kind of balance in every area of ​​our lives, just like in your blog, this balance is very important. When you blog ideas are scattered across different platforms like Trello, Evernote, Google Docs and your laptops. Achieving the control you need may be in the wrong place, and a content plan will appear here. When you use a content plan, your blog ideas stay in the right place.

Getting a content plan puts all the steps of writing in place. You will also be able to keep track of your deadlines, stay up to date on your topics and each of your writings.

2. Helps you stay connected

Patience is a rare commodity on the Internet, and tons of blog posts appear every day. Getting a loyal readership requires a certain dose of consistency.

With a blog content plan, you can avoid this hurdle and stay on top of the game. This allows you to put content on a regular basis and keep your readers updated on future content. You get a good degree of engagement for your content and your business, isn’t this what you want?

3. Helps identify what works

With a blog calendar, you don’t drop random content on your blog, your entire blog is mapped and set to win. This means you can analyze what works and what doesn’t, and when you invest more energy into what works, you get the sales and recognition you deserve. You can easily map out working content and modify the plan to include more content on the same lines.

A content plan lets you know the message your readers love the most, they comment on and share it, incorporate this into your plan. You can’t track this progress effectively if you don’t have a blog plan.

Now that you know what a calendar does for your blog’s growth, let’s dive in to show you how to build a workable content plan.

Creating a content calendar / plan

1. Set your goals

An aging saying that fits this aptly: “If you have four hours to cut down a tree, you have a good chance of winning if you use one or two of those hours to ax your ax” The success or your content plan and calendar will depend on the depth of your goals.

When writing your goals here, you need to be precise, find out WHY. Why are you writing this content? A good goal is to target a specific audience with specific content or help them solve a problem. Once you have the ultimate goal, you can measure your success and find ways to win.

WHY is very important, and the stronger WHY, the better the results. So get why you sorted and get started!

2. Find the right ideas and keywords

Writing content that no one reads is useless, your content should resonate with your audience. Now the big question arises, how do you find great ideas for your content?

I discussed this issue with Nicole, Content Manager He had a pretty different response than I expected, he suggested you search your regional Amazon site to know what types of ebooks, marketing books, content work best, and use reviews to evaluate what your customers want.

“Amazon search shows you content that your customers pay for. Suppose 18,000 people have purchased an e-book with a specific diabetes. Looking at the topics covered in the e-book will give you an idea of ​​why customers buy this product and what content you can produce for their needs. . “

What about writing a blog post about these topics? You will definitely hit your gold.

In addition to Amazon, you can also search Udemy, Linkedin Learning, or other learning platforms for a detailed view of the top courses in the niche that most people pay for. Design your content the same way and you’re sure to get the appeal you’re looking for. Reddit and Google Trends are also great places to find ideas. Now that we’ve highlighted where to get your content ideas, let’s move on to the next big thing – keyword research.

Content Strategy Clara Hogan The Themisle blog stated, “Keyword research is a great way to generate new ideas and opportunities for your content, but search engine optimization shouldn’t lead to the whole content strategy

You can start by reviewing the best-selling ebooks / books with the most positive reviews and the keywords they target on Amazon. Then you can search for similar keywords in Google Keyword Designer, Ahrefs, Semrush, etc. Try to find keywords with high volume and low competition. You can also check e-courses and do competitor keyword research using the tools mentioned above.

3. Create a blog content calendar

With all the arsenals now available to you, you are ready to win. Websites and mobile apps like Trello, Google Sheets, and more can help you build your content package. However, be sure to use only one application to store complete data. If your information is scattered across different applications, the purpose of creating the content plan will be unpacked.

Make sure everything is mapped. Start with small snacks with weekly, monthly plans and then move on to taking larger bites quarterly, semi-annually, and annually.

4. Write amazing content

All of the above steps are void if your content does not match your preparation. So invest heavily in the content, they should be well written with proper grammar and punctuation.

Back to writing with research. It reflects you as genuine and reliable. Even if you have all of these packed together, make sure your blog has a mix of media. The pictures keep the readers glued blog post, and if you can, mix this with other graphics like gifs and short videos, it’s amazing.

There is no limit to the amount of media you can add to your content, don’t just exaggerate it, but remember not to do it either. Find a balance and hold on to it.

So what’s left?

Format your content, yes, you need to choose the right format for your blog that is visually appealing and conveys your message in a subtle way. You’re a professional, and how you format your blog post seals your stamp as a professional.


A content plan will help you organize and hit the bull’s eye. I hope you enjoyed the content. Hasta la vista!

What passed me?

Has anything else been added to your content plan that has worked wonders for you, and I haven’t looked at it on my list? Feel free to drop it in the comments field and we will get this post updated.


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