When there are constantly too many emails in subscribers ’mailboxes, it is necessary to send personal emails that are directed exclusively to subscribers. This will also help improve your subscriber engagement and raise a higher conversion rate.
One of the most effective ways to ensure the effectiveness of your email is to send triggered emails that are well aligned with the customer’s previous interactions and purchases.
Defining triggered email
A triggered email is a scheduled email that is automatically sent to a user in response to a specific behavior or action.
All you have to do is define the trigger events in advance, and as soon as the user meets the conditions, he will receive a triggered email.
These emails will help you achieve your marketing trifecta by sending the right message at the right time to the right person.
Take a look at these statistics revealed in the GetResponse study:
These numbers are much more promising than newsletters and other autoresponders.
Having said that, let’s see how triggered emails can take off email marketing strategy to the next level.
Benefits of activated emails
- Launched emails are more relevant to users. Therefore, they are much more likely to deal and turn around.
- By sending relevant product recommendations in post-purchase emails, you can retain subscribers and increase customer loyalty.
- Because triggered emails are automatic communications, you can stop manual intervention and focus on business growth.
- These emails will help you stay in the mind of the subscriber and build a brand reputation.
Types of triggered emails
1. Welcome emails
Whenever someone fills out your login form and clicks the Submit button, you must submit a Welcome email introduce your brand to them.
Omnisend has reported it Welcome emails brought in nearly 12 percent of all email subscriptions at a 52 percent conversion rate in 2020.
To get the most out of these emails, you need to send a series of three to five emails that will be sent in a week or two.
2. Browse rejection emails
Potential customers or clients often browse your website or online store, but do not add anything to the cart. If you want to connect with such users, you can send browsing emails.
Remind them of the things they are looking for and ask if they need help with the same thing. You can also take this opportunity to share some product recommendations for sales and cross-selling.
3. Shopping cart rejection emails
In March 2020, 88.05% of online stores were rejected. It’s such a big loss for ecommerce marketers. To recover the loss, send Shopping Cart rejection emails, which would act as a gentle push and bring the customer back to the store.
It is recommended to send a set of three reminder emails in your shopping cart return strategy. Also consider encouraging customers and creating urgency to produce immediate results.
4. Re-engagement emails
Instead of acquiring a new customer, it is much more cost effective to keep an existing customer. Over time, however, your customers may lose interest in the brand and move on to competitors. You can win these customers back by submitting reactivation email campaigns.
Send interesting offers to revive these hibernations. Remind them why they’ve signed up, and share interesting updates they may have forgotten when they were away.
You can even share a link to the settings center and let them edit your settings.
If users still don’t show commitment, let them unsubscribe and remove them from your email list.
Looking for more insights?
Email Uplers has created insightful infographics around Started emails and how it can be the most useful weapon in your arsenal.
Bonus: You can also download a free e-book with some inspiring email examples, along with infographics.