Believe it or not, QR codes have been around since 1994! These little pixel squares have fought uphill in the battle for marketing and have never been completely caught … until now! The revival of the new QR codes in marketing change the way brands ask their customers to act.

What is a QR code?

A QR code, short short answer code, is a non-contact code that can be scanned with a smartphone. Usually, these codes provide an easy way to send you a link to a digital destination.

Why are they QR codes Suddenly take off?

When the pandemic was in full swing, many restaurants and health services opted for digital menus and resources for their customers and patients. The easiest way to implement these Contactless Assets was QR codes. At COVID test sites, patients are directed to scan a QR code fill out the registration form on their phone. When patrons visit outdoor restaurants, they are instructed to scan a QR code view the menu or order their meals. When so many people start exercising QR codes it suddenly became clear how useful a quick response code could be and how easy it is to use.

QR codes in marketing

How can we use QR codes in marketing?

There are many ways QR codes can be used to support your marketing efforts, create a positive user experience, or encourage customers to act conveniently. It’s about taking advantage of the ease of bringing someone from a physical location to a digital destination with just one tap! Here are a few examples of creative use of a QR code.

Lead to home page

QR codes often lead to a company website or social media page, but you can lead to any sensible place. For example, you can ask a local business advertise your gym by showing a QR code to facilitate data sharing.

Automatically call the number

QR codes may be asked to dial the phone number automatically for you. The hotel’s door-hanging flyer may look like a QR code call for pizza delivery.

Lead to download

When you ask customers to act, a QR code it is easy to access the download page without searching the app store. This can be used at the gate of the aircraft to facilitate the download of applications that passengers can use to watch movies and buy upcoming flights.

Ask for reviews

QR codes can be used for reputation management. They are often featured on restaurant tables and lead customers to their Google or Yelp page, encouraging them to leave reviews.

Authenticate logins

No one should bother to remember all the logins you create. QR codeThey can help create a painless user experience in this regard. I experienced this recently by downloading the Discord app to my computer. Since I was already logged in with my phone, I was able to scan QR code on my computer and log in immediately.

As you can see, QR codes have a lot of potential, and we’re excited about how they’ll evolve.

In March 2021, according to data, about 60-65% of people use QR codes on a daily basis.

Need help creating and implementing QR codes in your marketing strategy? CLICK HERE free 30 minute digital marketing review.

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