Although he has neither confirmed nor denied the existence of an upgraded Switch, Nintendo of America President Doug Bowser responded to reports of upgraded hardware by sharing the philosophy of the company on the next technological step.
When you talk to The Washington Post, Bowser was asked about it alleged new Nintendo Switch which is said to have a larger screen and the ability to produce ultra-high definition 4K graphics when docked. His response gave no idea whether or not this new Switch existed or not, but it does shed some light on how Nintendo decides when to release new hardware.
“We’re always on the lookout for technology and how technology can improve gaming experiences. It’s not technology for technology,” Bowser told The Washington Post. “This is precisely how technology can enhance a gaming experience. And then where do you apply this technology? Do you want to apply it on current existing hardware or platforms, or do you want to wait for the next platform? And then what is the good gaming experience with that? There are a multitude of factors that come into play, and it’s something we’re always looking at. “
Bowser on Switch’s success and Nintendo’s expansion outside of console games
Bowser was much more open to discussing Introducing Nintendo at E3 2021 and how, five years later, Switch is “redefining what the life cycle of a console can look like.” As it is, Nintendo Switch has sold over 85 million consoles and shows no sign of stopping. In the United States, the Switch has been at the top of the NPD’s best-selling consoles list for 30 months in terms of unit sales, and games like Mario Kart 8: Deluxe (which is re-released) consistently make the top 10 selling list.
Bowser also pointed out how Nintendo is focusing on much more than the Switch, as seen with its partnership with Universal Studios to build theme parks around the world, its expansion into the mobile games market and its choice to “selectively” grant its intellectual property to other brands such as LEGO.
“We see ourselves as an entertainment company that focuses on very unique entertainment experiences,” Bowser said. “At the heart of it all is our integrated hardware and software model, and this model has enabled us over decades to generate the characters, the deeply immersive worlds of IP that we all know and love so well, but we know. also that there is an opportunity to introduce more people to this PI now.
Mobile games, in particular, are a way for Nintendo to expand into markets where the Switch is not currently sold. Thanks to six games, including Fire Emblem Heroes and Animal Crossing: Pocket Camp, Nintendo’s mobile games have recorded 650 million unique downloads.
The 25 best Switch games (fall 2020 update)