Electric vehicle startup Canoo detailed some of the features that could be on its app on Thursday, including a one-stop-shop feature that customers could use for their Canoo vehicles – and all of their other cars, too.

This unusual approach to its branded vehicle app could potentially pay off big for Canoo in terms of user data and revenue through sales of services such as tire replacement and insurance. If the average Canoo driver owns two more vehicles, that could mean that 50,000 Canoos sold could provide data on up to 150,000 vehicles in total, said Christian Treiber, senior vice president of global customer journey and after service. -sale of Canoo.

“Let’s think about the whole opportunity,” he said. “The Canoo ecosystem, but for the entire customer garage.

For all vehicles – Canoo or not – connected to the app, the driver will be able to see details about the range and battery life of their electric vehicles, as well as the odometer, miles per gallon and l ‘full autonomy of their internal combustion engine vehicles. . Treiber said this could be accomplished simply by using an ODB connector.

“We know how to translate data in cars, we know how to use that metadata and commission maintenance, repair and asset information because that’s what we’ve done, we’ve built a business of many. billion dollars by doing this, ”said the CEO of Canoo. Tony Aquila told TechCrunch. “So we can take that data and do it for you. It’s nothing for us on our platform. It’s just an OBD dongle. OEMs spend money on stupid stuff, we’d rather give you a dongle for your second car. If you want to connect it, you can run everything from the same app.

Aquila took over as Canoo in April, after co-founders Stefan Krause and Ulrich Kranz left in June 2020 and April, respectively. (Kranz was hired by Apple to help develop his first car.) Aquila founded Solera Holdings in 2005, a risk management and asset protection software company.

Canoo hopes to use their app to generate income in other ways as well. For Canoo cars, drivers can access the Maintenance & Upgrades section to instantly improve their vehicle’s horsepower, schedule a service appointment, or check for software updates. Up to 94% of electronic control units will have wireless update capability. The app will also do predictive wear reminders for when you’re likely to need new tires – and it will offer special offers for those services in advance.

Drivers will also be able to order other vehicle upgrades for the Canoo, such as a roof rack or floor or seat protection.

Much of this functionality, especially services for vehicles other than Canoo, will likely be brought together through partnerships with service providers, insurance companies and vehicle retailers. Trieber also hinted at other potential partnerships, such as using the Canoo app as a digital wallet to pay for a meal at a restaurant, for example.

“The biggest opportunity for the auto industry is to monetize data, and we want to be a part of it, and we will be a part of it,” he said.

The news was announced during the company’s Investor Day presentation on Thursday, where Aquila also revealed Oklahoma as a site for its first factory. This location is slated to open in 2023. Canoo’s first lifestyle vehicle, which is slated to to be delivered in the fourth quarter of 2022, will be manufactured by the Dutch subcontractor VDL Nedcar during the construction of the plant.


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