Twitter is the ‘Cancel Culture’ home, and whether you understand the trend evolving or not, you’ve no doubt had experiences on a platform where people have mentioned you that you don’t want to mention. whether they are spammers, former friends / colleagues, false tags, etc.
Now in line with its relatively recent increase in capacity control who can reply to your tweets, Twitter is also trying new management, who can mention you on the platform, which can help people avoid unwanted attention and limit negative experiences in the app.
As outlined on Twitter Dominic Camozzi, the forum is working on a few different variations of the mention drivers starting with this prototype, allowing you to ‘unmenting’ yourself from the tweeting thread.
As you can see in this order, the new process would provide a new “Unmention yourself from this conversation” option in the tweet drop-down menu, so you can free yourself from other engagement to a particular conversation. In this case, @handleisi will no longer be linked in the chat, even if it remains unclicked in the original tweet text.
You can do this already when you are tagged in the platform images ”Remove the tag from the photoAn option, however, would allow users to disconnect from direct connections to selected Tweet conversations as well, and provide more capacity to manage the in-app experience. It can be good to avoid spammers, but also trolls that you may not want to block, but you just don’t want to deal with a particular element. Or the conversation can turn into a more controversial or offensive area and you simply don’t want anything to do with it.
In addition to this, Twitter wants to add a new notification when someone you don’t follow mentions you.
During this process, as you expand your ad’s tweet advertising, the tweet itself has an ‘Unmention yourself’ option.
As you can see here, when you decide to mention yourself in a tweet through this particular button The Tweet writer can’t mention you again unless you update your settings again. What may be the most extreme answer to one mention – but once again, in the case of a spammer or someone with the wrong tweets, it can be a quick and easy way to break them off completely, which can be an improvement.
Twitter also wants to add new controls for who you let you mention, with varying audience restriction options (‘Everyone’, ‘People You’re Following’ or ‘Custom’) that you could enable 1, 3, or 7 days at a time.
It could be another way to address trolls and people who might respond to a particular event.
And finally, Twitter also aims to help people avoid Cancel Culture stacking with a new option that allows you to prevent anyone from mentioning you one day at a time.
As you can see here, this process would alert users when their @handle gets a lot of tweet entries. Users could then review these entries and change their mention settings to restrict those who might want to come across them with their smart tweets, and there’s a comprehensive “Pause all entries” option at the bottom of the screen.
Camozzi says this option could help users avoid an increase in situations, such as the aforementioned Twitter stacks, which are often not aimed at the original tweeter per se, but are fueled by packaging behavior on the platform and people who want to make a statement on any issue. But the Twitter hate cycle is usually very short, and people move on to the next controversy very quickly – so it may well be that simply blocking people from mentioning your @ handle for 24 hours can sometimes be enough to clear and avoid significant psychological and / or brand attacks.
And it can be harmful. Anyone who has spent enough time on Twitter has probably found themselves at the center of Twittersphere’s angry gaze at a time and whether your comment or action is intentional or not, and whether you considered the consequences of your tweet or not, the flood of criticism and counterattack can be hard to take, especially and the traits you have read for evaluation.
Basically, no one wants to be “canceled” because of an incorrect tweet, and these options can help avoid this, or at least give users some extra control over how they’re mentioned, hoping all the brains die and they don’t stay in the center of the crowd for too long.
But it can also lead to other consequences. For example, if a brand handle decided to deactivate mentions in the midst of a crisis, would it make it better or worse in the long run? Users, of course, know that the brand has turned off the @ mentions, which could cause even more fires and make the target issue a bigger controversy that will last even longer.
Of course, it is impossible to know because the answer varies from case to case. But there are some circumstances where burying your head in the sand doesn’t help – but for individual users, again, as noted, it can give enough time to let the matter explode and avoid any ongoing problems.
Twitter is still only experimenting with these options at this point, with the early concept models of these images, so it may change completely, none of these elements should ever be released. But it feels like there’s some benefit here – it just combines options to take a step back from all the controversy, but it also doesn’t seem like you’re avoiding responsibility, hoping you’re not held accountable for your actions.
Undoubtedly, accountability is important, but the form of Twitter’s accountability can often be disproportionate and consequently harmful.
But in each case, who ultimately decides what is an adequate answer will likely come according to your own opinions and inclinations. What could make this a controversial option sometimes if implemented.