Twitter wants to provide more information on the discussion of media trends in the app a new content series which highlights key tips and notes to help with marketing strategies.
As Twitter explained Director of Media and Entertainment Ged Tarpey:
“The goal is to unravel the latest media and entertainment news, trends and insights on Twitter as they happen. I share my views and why it’s important to entertainment marketers.”
series overview looks at the reopening of movie theaters and how Twitter users are reacting to big screen entertainment coming back.
As explained Tarpey:
“On Twitter, we see that excitement develops in real time. Discussions around movies have grown + 105% a year earlier. This is because Twitter is a place for discovery, discussion and dissection. When new trailers are posted on Twitter, fans around the world will share their thoughts and reactions. “
Twitter has always played a key role in discussing real-time trends and reactions, and the rapidly changing nature of the tweet feed has given an initial impetus and speech.
Tarpey also points out that more people are watching trailers on Twitter than ever before, and daily average organic trailer views are growing by 35%, while the conversation around movies and fandoms has also expanded to television, with 72% of survey users saying Twitter “makes them feel part of it. online community “when watching a television program or a movie.
Tarpey also highlights the benefits of Twitter’s new voice Premises improve this connection:
“From F9 that Quiet place 2, the highly anticipated films will bring together Actors and Crew to answer questions and get fans excited about the premiere. The magic of Twitter Spaces is that it helps bring the community even closer to your content, and it creates a stage for in-depth and intimate conversations for movie fans on Twitter. “
From Spaces to Twitter’s evolving content producer tools, including newsletters and orders, it may well be becoming a more comprehensive home of fandoms, with more ways to build communities within the app than ever before.
Which, of course, also offers more targeted advertising and marketing opportunities – and with the huge movie album to be released next year, after many were arrested for COVID-19, this debate is just rising, offering more joining opportunities.
It is worth noting how Twitter users react to such, and such information can play a guiding role in creating a tweet strategy and linking to such changes.
Tarpey says the new versions of the new series will provide similar information and comments on evolving trends and how brands can leverage Twitter to maximize their performance around such.
You can read the full content of Tarpey ”On the review of the Chairman’s Chairman here.