Is your online store loading slowly? Has your product range grown beyond the capabilities of your website? Is your company lagging behind competitors? It may be time to move on to a new one ecommerce platform.
In this e-commerce platform migration guide, we’ll cover everything you need to know about migrating your site to a new platform, including:
- What is an ecommerce platform transfer
- The decision to move your ecommerce site
- Choosing an e-commerce platform
- Deciding whether to move your site yourself or whether you are working with a third party
- Steps to move your ecommerce site to a new platform
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What is e-commerce application migration?
Migrating an e-commerce platform, also called e-commerce rebuilding, is the process of moving your e-commerce site from one platform to another.
Should you move your ecommerce site?
Why are companies switching their online stores to new platforms, and should you do this?
Moving your site is a big decision. It can be expensive and require a lot of time and effort. It also involves risks and requires a transition period as your team learns to use the new platform and clears up any errors on your new site.
However, staying on a platform that doesn’t work for your business can be much more expensive in the long run.
You need to weigh the costs and benefits of moving your website to find out if it’s worth it to you.
Here are some reasons you may need to upgrade to a new platform.
- Loser: If your site is not performing well due to its operating environment, you may need to update it. Maybe your site loads too slowlyor you often have technical difficulties.
- Outdated technology: Technology is changing fast, and if you’re using an old, outdated platform, you may need to upgrade to stay competitive, especially if your site lacks important modern features.
- Business growth: As your business, sales, and product portfolio grow, you may find that your old operating environment is not efficient enough for your needs.
- Opportunities to increase efficiency: Consider moving your site if the new platform would significantly improve your performance, whether it’s an additional service automation features, improved analyticsor simpler content management.
Evaluate the benefits of your business in the areas mentioned above. Then compare these benefits to costs, including:
- The cost of the platforms themselves
- Service point costs
- Costs of hiring migration experts for the e-commerce platform
- Time required to complete the transition.
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Which e-commerce platform should you choose?
The platform you choose to move to is, of course, a crucial decision in the eCommerce transformation process. You must choose the right platform make the exchange profitable and ensure that you get the most out of the ecommerce platform move.
Consider the following factors when choosing a new ecommerce platform:
- Contribution of several stakeholders: Talk to different stakeholders and departments and find out what they want from your website’s ecommerce platform.
- Platform features and characteristics: Compare the features and capabilities of each platform and find the best one for your business needs.
- Compatibility and integrations: Make sure the platform you choose integrates well with all the other tools you currently use and can work with anything you plan to use in the future.
- Your team’s features: While installing and learning a new platform always takes some time, try to choose one that fits your team’s knowledge and abilities reasonably well.
- Long-term outlook: Take a long-term view when choosing a new ecommerce platform. Choose one that meets your needs well into the future and that is likely to keep up with the change in technology.
- Customer service: Consider the quality and availability of customer support for each platform.
Should you move your site yourself or work with a third party?
One important question to consider when migrating e-commerce applications is whether to migrate yourself or hire professionals to help you.
If you decide to complete the site migration yourself, you need to spend enough time planning the migration. You need to prepare carefully for the replacement and perform it to avoid data loss.
Think about how comfortable and experienced you and your team need for tasks like setting up a new site, backing up data, and moving data to new platforms.
If you don’t want to do the transfer yourself or prefer to leave it to professionals and spend your time elsewhere, hiring a data transfer company is a great option.
Some companies that provide data transfer services can also help design a new website. You can if you want to Hire a Web Designer | and transfer the data yourself or work with one company handle the whole process.
Steps to move your ecommerce site to a new platform
What should you follow when moving your ecommerce site to a new platform? Take a look at this e-commerce migration checklist and read the steps in our e-commerce platform migration guide below:
- Introduce the steps for migrating an e-commerce platform
- List your current content
- Design your new site
- Back up your data
- Transfer your information
- Combine plug-ins, email, and other tools
- Test your website
- Launch your new site
- Message about transfer to existing customers
- Track results
Introduce the steps for migrating an e-commerce platform
Ecommerce design requires careful planning. The first step in the process outlines everything involved in your transfer.
What changes are you making to your site? Are you moving everything exactly as it is or are you going to change to navigate your site, product groups or other elements? Consider creating an ecommerce transfer checklist to help you make the transition.
Also consider the following factors:
- Domain: Make sure you have access to your own domain name This way, if you change the host of your website, you can assign the domain name (DNS) record to the correct servers.
- Secure sockets layer (SSL) certificate: Also check SSL certificate to make sure you can move it to your new server and that it is compatible.
- URLs: Will your URL change when you move your site? If they do, you have to set up to 301 redirects. It is very important to perform this step correctly to avoid losses search engine rankings and ensure that users who access your new site through the links will have access to your new pages.
List your current content
You can successfully move everything to your new site by organizing all the content you want to move from your old site.
Create a sketch that shows all of your pages and where they are located on your site. This list will help you keep track of all your content as you move it to the new platform.
Design your new site
Before you can start transferring data, you must have designing your new website ready. Design your site with your new platform in mind and place it on a staging site – a website that isn’t in use and where you can test the new design.
Back up your data
Before you start transferring data, be sure to back up your site. You’ll be glad you have a backup of the latest version of your website in case something goes wrong while transferring ecommerce data.
Transfer your information
Next, you can start transferring data. Start by moving part of your site and testing it to make sure everything is working properly. If this happens, you can continue to transfer e-commerce data.
You can use a file transfer protocol (FTP) agent such as FileZilla for transferring static files. If you have a dynamic site that runs on a database, you can import the database to a new web server or platform.
If the structure of the new environment is different from the structure of the old environment or you want to change your content, the migration process is more involved. You can either format and transfer the data manually, or the developer must write a custom script that automatically reads and formats the data on different platforms.
You may need to map a separate migration process if you keep customer accounts or order history on your current platform.
Combine plug-ins, email, and other tools
If your email is hosted on an legacy server, you will need to set up a new email address and forward the email from your old account to the new one. Back up your account, including contacts and messages, before moving your email account.
Test your website
Testing is essential throughout the eCommerce transformation process. Thoroughly test pages, site elements, and functionality as you move them to your new site.
Some important elements to test are:
- The most important pages on your website
- Product filtering and search functions
- Site navigation
- Cash process
These are just a few examples of items that you should test during an e-commerce application migration. Testing should be as comprehensive as possible.
Launch your new site
Once your content has been moved to your staging site and everything is set up, you are ready to launch your new website. Ideally, you should launch your site during a time when few customers are online, such as late at night or early in the morning.
Once you’ve launched your site, check your landing pages to make sure they’re working properly, and make sure your site is robots.txt file Let the search engines crawl your site. Also, make sure you get notifications about filling out the form and checkout.
Whenever you make a significant change to your website, you may encounter errors. Be prepared to fix these issues quickly to make the transition as smooth as possible. Keep a backup of your old site in case something is missing from your new site.
Message about transfer to existing customers
You also want to notify your top customers about the migration of the e-commerce platform. They appreciate being kept in a loop, and that prevents them from getting confused when they see your site and it looks different than usual.
An important final step in the eCommerce Platform Migration Guide is by monitoring the results. In the months following the ecommerce redesign, keep an eye on your website traffic, search engine rankings, results, and other metrics with tools like Google Analytics, Google Search Consoleand MarketingCloudFX.
It’s normal to see a drop in variables like rankings and traffic right after a move, but if you’ve completed the move correctly, your site should recover over time.
Maximize the benefits of moving your ecommerce platform
Migrating ecommerce applications is a huge job, but if you plan your process carefully and follow this guide, you are on your way to success.
If you want professional help with eCommerce renewal, consider WebFX. We have over 20 years of experience in digital marketing and a team of over 300 experts design and development of ecommerce websites, Search Engine Optimization (SEO)and other areas.
To learn more about how we can help move the e-commerce platform, contact us online or 888-601-5359.