Links are important for SEO. Therefore, link building should definitely be part of your SEO strategy. But most importantly, link building should be part of your growth strategy. Because it can help increase traffic and attract new audiences to your website. Make sure you stay away from bad practices. Because these are attractive, they will only hurt your investment. In this post, we discuss the six steps to creating a successful link building strategy. A strategy that gives you the right links and the right audience for your website.
Creating links as part of your growth strategy
Basically link building on the other hand, get other sites to link to your page. When done right and about it holistic SEO perspective, these links can help your pages rank higher in Google search results. However, that’s not the only thing these links do:
Above all, a good link will drive traffic to your site.
Good links will help get more (referral) traffic to your site. When developing a link creation strategy, try to keep in mind that links were invented to send readers from the page you are currently viewing to other pages that they may also enjoy. Therefore, you should use a link building strategy to reach the right audience and focus on getting links from sites that are actually generating traffic to your site.
Six Steps to a Successful Link Building Strategy
1. Get to know your audience
If you want to attract more people to your website, you need to know two things: who your audience is right now and what your ideal audience looks like. This will help you retain and expand your existing audience and reach new audiences who are interested in what you have to offer. Do your research get to know your audience. Not only will this help you better understand them, it will also allow you to determine who your desired audience is and if you reach them right now.
For example: At Yoast, we started with an audience that consisted mostly of web developers. However, we wanted to expand our audience to a more general group of WordPress users (while retaining our original audience). So we adapted our content to this wider group of people. But to reach our new audience, we also had to look for links from other websites where these WordPress users were found.
2. Make a list of sites that appeal to your audience
Once you know who your desired audience is, it’s time to make a list of websites that will help you reach them. Find websites that are already attracting this audience. Links to these websites will help you reach people who may be interested in your website but don’t know it yet.
Note that you do not want a link from every website. A link from a spam site or a website that has nothing to do with the niche is not valuable at all. In some cases, it can even come back and damage your investment. Stay away from spam sites and pay for your links and more link building is NOT. Creating links is not just a trick. Getting these links should feel like normal marketing and part of it holistic SEO approach.
3. Write great content
In order for other websites to link to your content, you need to have content that really makes them want to link to your page. Which means you have to create quality content. I know it’s easier said than done. But think about what attracts your audience, what they want to know, and what unique perspective you have to offer. If you sell products or services, don’t just write why it’s so awesome and that they should definitely buy it. Create content that answers your audience’s question or solves a problem they’re facing. Give them the information you are looking for, and not only will they build trust, but more links to your page when other sites see the value of your content.
In addition, you need to consider the readability of the content. Make sure your pages and articles are well structured and nicely written. If you need more guidance on creating great content, we have a lot of blog posts Content Search Engine Optimization and even SEO copywriting course.
4. Integrate content with websites
Once you’re happy with the content you’ve written, it’s time to dive into the list of websites you created during the second phase. Which websites are likely to link to the content you create? You may feel the need to submit all of your listings you create to each site, but this will likely hurt your ability to link to your content. People don’t have time to read five blog posts and decide what they like, and you might come across as spam.
Choose wisely and try to find websites that are relevant to the specific topic of your blog post or page. These websites are likely to be more willing to link because your blog post is relevant to their content. More importantly, visitors who come to your website after this link will be really interested in your content (which will greatly increase conversions and repeat visits). Also good to know: if you have long tail keyword approach (writing on small and narrow topics) the number of suitable websites is small. This is not necessarily a bad thing, as very specific content can also mean that these few sites are more willing to link to your content.
5. Reach out
Once you’ve decided which websites or websites you want to contact, it’s time to contact them. You can send email, but social media like Twitter is also a great way to connect with people. To improve your chances of getting a link, you should know the website and the audience they serve. This will help you reach the personal habit you want to do. Never send automated emails or direct messages. Send them a polite email telling them about your content and asking them to add a link to your content. Note that often you don’t get an answer at all.
To improve your chances of getting a link to your page, you need to explain why your content is unique. Trying to get a link to a blog post that is very simple and could have been written by anyone is less likely to succeed than by providing unique content. Content that people only find on your website. Nevertheless, don’t make your email for too long as this will result in people not reading it at all.
6. Use social media!
Reaching out to specific people or websites is one way to get links to your content. Another great way to get links and reach a new audience at the same time is using social media. Make sure you share new content through social platforms like Twitter. Maybe even send some tweets to certain people who might like your article. Facebook is also a great way to get visibility into your articles, it also gives you the opportunity to promote your content and reach new people. When people like, share, and talk about your content on social media, you’re sure to get more links too.
Creating links to ecommerce sites
If you have an ecommerce site, creating links has its own challenges. Most websites are not so excited about linking to a page selling products. Therefore, you need to create content that is not focused on selling your product. Focus your content on helping your audience with everything related to your product. Answer their questions, showcase your expertise on the topic, and create content that is truly interesting to your audience.
If you sell lawn mowers, write articles on topics like “How to get your garden ready for summer” where you discuss much more than mowing your lawn. Or if you sell furniture, write an article about the latest trends in interior design. This type of content is much more shareable to other people outside your business. Which increases your chances of getting relevant links.
Contact your network
An easy way to get a few backlinks to your website is to contact your business partners. Maybe someone on your blog is interesting that they can link to. Or maybe you can even write a guest blog on their website. It may be easier to contact the people you are dealing with. Just make sure the backlink is relevant and doesn’t feel compelled. As we said earlier, creating links should always feel natural.
Creating links for bloggers
Creating links for bloggers can be difficult. Especially when you’re just getting started. But it can help you grow your followers and meet other bloggers who can help you. Instead of emailing someone and asking for a link, you can also join a group on Facebook or start writing guest blogs.
Are your hands sweating at the thought of having to email others to request links? Do not be afraid! Fortunately, there are many Facebook groups where you can meet and reach other bloggers. Look around groups on any topic you write about, SEO and digital marketing in bulletins. Join a few that look interesting. You can join the conversation and share your link where it seems appropriate. Make sure you don’t run into spam. And when another blogger posts a blog post they’ve written, you can drop your link to the comments. Good luck, you’ll be featured in their blog post.
Another way to get links to your website is visitor blogs. Often enough, blogs look for information from other bloggers and in return provide a link to your own content. You will not only get a link to your page from the relevant website. You also present yourself to the readers of that blog. Visit your favorite blogs or blogs to see if they are open to guests. They usually mention this on the contact or collaboration page.
Conclusion: Link building is a growth strategy
A successful link building strategy should always aim to bring a new, targeted audience to your website. The (Welcome) side effect is then a higher ranking on Google. As long as you consider link building a way to reach other sites to get more visitors from that site, you are doing it the “right” way. To learn more about link building strategies and other important SEO skills, check out this article All kinds of SEO training.
Read more: 15 advanced link building tactics »