In the past, a Google search focused on these wonderfully simple, easily optimized 10 blue links.

Then came the brand new interface.

Google has evolved to handle an increasing number of different types of search results and displays designed to better meet the needs of searchers – Rich Snippets.

It is no longer enough to place 10 blue links.

So what exactly are rich snippets, why are they important in search engine optimization, and how can you optimize them? In this guide, you’ll learn about the different types of Rich Snippet snippets and how structured information can help Google understand when your page may be the best alternative to Rich Snippet snippets.

Let’s get started!

What are rich snippets?

Rich Snippets are Google search results with added information or functionality. These rich results increase visual interest, more information, and more benefits for applicants.

Using an SEO strategy for targeting rich fragments can increase your overall organic clickthrough rate (CTRs).

Does Rich Snippets help with search engine optimization?

While it’s generally accepted that following rich snippets with the right notation of structured data will improve some of your SEO, Google’s John Mueller has mentioned that it is not a direct investment factor:

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“As for the general use of structured data in classification, I find it quite tricky.

So, on the other hand, we use structured information to better understand the entities on the page and figure out where the page is more relevant.

… But that doesn’t mean we show it to more users or that it ranks better. “

As Roger Montti explains in that post, “It’s important to note that while structured data doesn’t currently exist as a ranking factor, it does help to communicate about page content factors, such as page topics.”

In addition, Martin Splitt explained recently Just because they don’t use structured data doesn’t mean they won’t use it in the future.

Various rich fragments

While there is a wide range of enriched snippets available for optimization, many of them apply to certain types of websites.

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We are going to study some of the most common types of rich snippets and then look at their optimization.

  • Product labeling.
  • Music.
  • Notice.
  • Proceedings.
  • Recipes.

Product labeling

The markup appears on certain products – and includes features such as price, availability, and review reviews.

Music

This entry shows information about the music, such as albums, their release dates, and more.

Screenshot of music annotations that appear in Google search results.

Notice

Rating entries show star values ​​below the snippet in search results. You can get a maximum of 5/5 rating, with 5 being the highest and 1 being the lowest.

Screenshot of review entries that appear in the Google SERPs.

Proceedings

Event annotations are necessary to provide information about specific events as well as their location, event time, dates, and more depending on what you want to display about the event.

Screenshot of event entries

Recipes

When you use recipe annotations, you can include structured information on your recipe site. And this only applies to recipes.

Screenshot of recipe labels created in SERPs.

Rich Snippets vs Rich Scores vs Featured Snippets

Some use the terms “rich result” and “rich snippets” alternately. However, rich snippets are just one type of rich result.

You can learn about all the different types of rich results Google Search Gallery.

Versatile conversion types, such as Product, Podcast, Software application (currently in beta) and Sitelinks add additional information and / or functionality current search code snippet (result).

Other types of rich results add up completely New feature for the SERP, as is Prescription or Movie carousels, Job advertisement boxes, How carousels and more.

Check this article on recommended snippets dive deep into every available snippet of Google search.

Because of this significant variation, the present excerpts and their description vary by industryYou may find it challenging to use it as part of your optimization strategy.

How do rich snippets work?

Structured data is a type of encoding that emphasizes certain types of information on your page, making it easier for Google to understand the context of that information.

For example, suppose you need to create a Frequently Asked Questions (FAQ) page to circumvent piano learning effectively.

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You can use the Schema.org file FAQ page structured data type to do so.

With structured information, Google can fully understand and display the real information. It adds context and displays attributes that Google loves.

This allows you to be more proactive and ensure that you provide Google with that information in the way you control, rather than waiting for an AI to understand what it thinks it wants.

However, because it is not a direct ranking factor, tagging structured data does not automatically push your site to the top of the SERPs.

It helps the page get more clicks as this leads to better and useful information for Google users in the SERP.

With local search engine optimization, you can expect to see some significant benefits from using structured information tagging. E-commerce fields, or anyone with specific products, can benefit from using structured data in this way.

How to optimize a rich snippet?

First, you need to build a structured data entry. Then you have to test it.

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Finally, you can publish your data to nature in the form of a final deployment.

Building your knowledge

Optimizing the coveted rich snippet includes several best practices, the first of which uses Schema.org structured data.

With structured data, you can optimize your snippet to include all the basic information needed for that code snippet based on the type of data already in the Schema.org glossary.

What is the Schema.org Glossary?

First, the glossary includes a complete dictionary of data types. These data types are all predefined depending on your topic and industry.

The glossary even has information structured by attorney Schema.org if you were so inclined.

Screenshot of the Attorney Schema Markup data type on the Schema.org website.

Google supports Schema.org structured data, which have been mapped to individual entities based on what Google already has in its database. Using Schema.org structured data, you optimize for these objects.

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They are supported by all major search engines, so you don’t have to worry about customizing Schema.org for specific search engines.

Doing research on Schema.org will help you find the right type of data to match the items and topics you have optimized.

Once you have the right data type, all you have to do is encode the entry.

You can use either plain HTML structured data or JSON-LD structured data.

Google Web Developer Guidelines there is more information you can use to identify what you need to do depending on your optimization points.

Test your knowledge

Next, it is important to test your knowledge Google’s Rich Results Testing Tool. This has replaced the outdated structured data testing tool.

The testing process is usually quite simple:

Phase 1: Copy the code.
Step 2: Paste the code or URL into the correct fields.
Step 3: Click Test Code.

Correct and correct any errors detected by the tool.

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Enable your information

Once you’ve completed your test and found that everything is working fine, you can apply the new information accordingly.

Measuring the performance of rich fragments

There are many ways you can measure the performance of Rich Snippet snippets.

One happens through Semrush, who guides you through the process step by step.

The other is through Ahrefs, which provides a guide that shows you how to use the SERP property filter to track the performance (and loss) of a particular SERP snippet type.

You can also enable tag tracking Google Tag Manager. GTM tags can be used to tag pages with specific structured data, and you can use the insights gained from these reports to find out how you are doing on your own using your own measurement tools.

Rich Snippets is clearly a great way to increase your online visibility

Some industries may not be well-suited for certain types of marketing tools in this media, so it’s important to do a thorough analysis of your industry and identify opportunities where rich snippets are achievable.

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By identifying your strategy from the beginning and working to implement the data correctly, it is possible to improve online visibility with Rich Snippets as a strategic added benefit.

The best strategy, after all, is one that addresses multiple fronts and does not focus on individual outcomes.

More resources:


Image credits:

All screenshots taken by the author, June 2021

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