Twitter is a great forum to join discussions, share your thoughts, and stay up to date with news or industry trends.

And with a targeted strategy, you can turn your brand into a power source for your Twitter account to build leads and build a committed community.

Are you ready to learn how to use Twitter for business? Let’s go to that.

Why you should use Twitter for business

Unlike other social platforms that focus primarily on video content or long-sized subtitles, Twitter encourages responsive tweets and images.

With a 280-character limit, your tweets must be short and sleek.

This makes it perfect for delivering business listings, sharing blog posts, providing timely customer support, and more – all with a touch of personality.

Plus, over 180 million users on the platform, is a great opportunity to reach new people and increase brand awareness.

According to Twitter Letter to shareholders, In the fourth quarter of 2020, the revenueable daily active utilization rate in the fourth quarter of 2007 increased by 27%.

Pickup? Twitter is going from strength to strength – so if you’re not yet active on the platform, now may be a good time to get started.

Later Timing Tool you can plan and schedule multimedia Twitter messages in advance – get started now for free!

How to use Twitter for business

  1. Develop a Twitter strategy
  2. Check your Twitter presence
  3. Cultivate your Twitter voice
  4. Plug in, Plug in, Plug in
  5. Plan your content in advance
  6. Try Fleets and Twitter Spaces

Tip 1: Develop a Twitter strategy

Comprehensive social media strategy is an important key to success on all platforms, and Twitter is no different.

Start by defining what you want your brand to achieve with your Twitter account: do you want to drive traffic to your website? Grow your community?

Next, address SMART goals (specific, measurable, achievable, relevant, and current) goals. They may include:

  • Increase commitment by 5% MOM (monthly)
  • Increasing website traffic by 25% YY
  • Growing Twitter community 15% YY

It’s also good to know who your target audience is. Ask yourself questions like: how old are they? Where they live? What are their benefits?

Contact the NWSL team Angel City FC. Their demographics include Spanish-speaking followers, and their tweet reflects that

The use of bilinguals lets new followers know that the football team is inclusive and interesting – especially to the large Spanish community in the United States – and supports their overall goal of driving ticket sales.

TIP: Strive to create as part of your Twitter strategy content columns to get clarity about what you are sending to the platform.

Tip 2: Check your Twitter presence

Now that you’ve thought and set your goals, it’s time to review your current presence on the platform. (Note: If you’re starting a brand new account, go to Tip 3!)

Use Twitter Analytics or a third-party tool to analyze old tweets. Consider what worked well and what didn’t – and think why it may have happened.

Are they in line with your new Twitter goals? If not, how can you turn around?

You can also use a third-party analysis tool to learn more about your followers. The main indicators are:

  • Top Followers
  • Locations
  • Age distribution
  • Gender distribution
  • Public interest

This is also an opportunity to check who is following your brand, and update your profile picture, your life and your cover picture.

TIP: Check out a few companies in your industry. What are they doing on Twitter? Are they doing well? How can you do what they do better and with your own voice?

Tip 3: Cultivate your Twitter voice

Creating a unique Twitter voice will set you apart from your competition, which will help increase brand loyalty in the long run.

Is your brand loud and energetic? Relaxed and soothing? Formal and news? Is your target audience under the age of 30? Over 50? These questions will help you determine not only WHO you talk but How you should talk to them.

Cheese company Velveeta has created a Twitter voice that fits perfectly with their brand. Their Twitter handle alone (@EatLiquidGold) gives you a glimpse of their fun personality on the platform.

All of the high-pitched tweeting and use of pasta machines has become their signature and illustrating their quirky personality.

Another example is UN women Twitter account. They often use emoticons, hashtags and exclamation marks to deliver news-worthy tweets while maintaining a friendly sound.

Using interesting images (images, videos, and GIFs) in your messages will help them break into the text and stand out from the crowd.

Want to learn more about engaging followers on Twitter? Check How to get more followers on Twitter.

Tip 4: Gather valuable customer information

In addition to all the great brand building you can do on Twitter, you can also use the platform as a great global target for your brand.

Because it’s a forum where text is royal, you’ll be able to find out what people are saying about certain products and industries – which makes it a goldmine for quick feedback.

The Twitter Explore page gives you a list of your trend topics and hashtags in your area. Use this feature to find conversations that are important to the community.

You can also search for your company name or product to see what people are saying about it in real time.

You don’t even have to tag or mention your business page to get these valuable insights – which makes it a very valuable tactic.

Tip 5: Plan your content in advance

Content calendars are a great way to plan where and when your content will be published on all platforms.

By planning and scheduling tweets in advance, you can create a set of content and streamline your workflow so you can restore valuable time to your schedule.

Plus, Later there are many useful features that make the whole process faster and easier. Saved subtitles and hashtag suggestions make it easy to stay active on Twitter.

Tip 6: Try Fleets and Twitter Spaces

Although Fleets are still relatively new, they are a great way for brands to try out short form video content – similar to Instagram Stories.

A popular beach destination South Walton, Florida use fleets to share content that is more organic, enjoyable, and authentic.

And Twitter status, a new live audio “room” feature currently in beta, could be a place for entrepreneurs to network and position themselves as thought leaders in their community.

Experimenting with Twitter content is a great way to see what works and what doesn’t – whether it’s the sound of memes, navies or a new brand.

Your social media strategy is tailored specifically to your brand goals, but with these six tips, you’re one step closer to using Twitter effectively in your business.

Are you ready to level your strategy and use Twitter for business? With Later, you can plan and schedule all your social media posts in one place!

Written by

Dante Nicholas

Dante is a social media strategist and photographer in New Orleans, LA. He has helped develop and manage social campaigns for dozens of clients. You can connect with him on Instagram @allthingsdante.


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