New York Times published the story how to google is has worked and continues to work on algorithms designed to prevent blackmail sites from ranking well in Google search. The purpose of the Google Predator algorithm (which I call it sort of) is to remove defamatory content from appearing in Google people search results, but it goes beyond that.
I talked to Google about these efforts after reading the New York Times and writing a slightly different angle on the Times Search engine country. Later in the day, Google’s Pandu Nayak wrote this on a Google blog Improving search to better protect people from harassment.
Here, Google said that “when someone requests removal from one site with predatory pricing, we automatically use rating protections to prevent content from other similar low-quality sites from appearing in search results for people’s names.” Pretty cool.
Have you ever searched for your name, found content you disagreed with, and the site will only be removed if you pay somehow? Google has automated our systems and policies to protect against such exploitative removal procedures. Learn how to grow them further: https://t.co/CNi3MuQGXC
– Google SearchLiaison (@searchliaison) June 10, 2021
In short, Google has been working for years to lower the ranking of this type of content and websites. This exceeds the right to be forgotten In the EU, where it is not intended to classify sites that specifically target people (or businesses) with shameful information. Google told me it has “ranking improvements so we can improve protection against these types of abusive sites.” But this is broader, Google said, it appears to be “expanding to wider protection beyond known victims.”
Google told us that they “have already made improvements to our current discount signals, and then we will also extend protection to issues that we believe affect” known victims. ” This is to target surveys and websites that are specifically people who have requested removal from predatory pricing sites. Google said that “it automatically applies investment protections to prevent content from similar low-quality sites from appearing in name searches.”
Google added: “This change gave the impression of a similar approach we have taken with the victims of unanimous explicit content, commonly known as revenge porn. Although no solution is perfect, our evaluations show that these changes significantly improve the quality of our results.”
So while this may not be a new set of algorithms, Google is constantly regulating, adjusting, and improving its algorithms to ensure that this type of exploitable content and websites are not included in Google search.
Here is Lily Ray’s Sistrix Visibility Report, which shows that some of these types of sites lose Google Organic Search visibility over the months and years:
– Lily Ray @ (@lilyraynyc) June 10, 2021