What is Google Florida Update?
Google Florida is known to be one of the most prominent updates to its algorithm. The first update came in 2000.
When Google Florida launched, its impact was seen on many e-commerce websites. The update weakened the presence of many small businesses and resellers on search engine ranking pages.
The goal was to remove sites from the top results that ranked because of the links and not the content on the website. This ensured that genuine websites are rewarded who did a lot of work to provide useful information to their customers.
Usually, ecommerce website conversions come from click-through buttons on the website. If a website pampers unfair link-building practices, it will be higher in search rankings. And thus the main reason for launching the Google Florida update to remove such websites.
One thing to understand is that the root cause of these updates is a focus on the user experience. The better user experience a website provides, the more it meets the requirements of the site to rank at the top.
March 2019 Core Update: What Should Marketers Understand?
As Google’s algorithm evolves and becomes smarter over time after deployment. The Google Florida update was updated again in 2019, and marketers announced changes to link rating models.
The update was known as the Florida Update due to the Pubcon Florida SEO Conference. In 2019, the update was changed to the March 2019 core update to avoid confusion for SEO and marketing communities.
Previously, the biggest impact was observed in e-commerce and affiliate marketing. From 2019 onwards, the “March 2019 Core Update,” also known as the Florida Update, has appeared in more general industries.
The overall goal of these updates is to focus on value-added brands rather than brands that build a presence through manipulative practices.
The March 2019 core update (formerly known as the Google Florida update) is often associated with ‘statistical analysis’.
What is statistical analysis to evaluate links?
Statistical analysis of links is a method of evaluating links by drawing a chart on a website. The chart includes important metrics such as the number of outbound links on the website, the targeted anchor texts used for such links, the ratio of outbound and inbound links, and so on.
Since 2001, Google has been researching making link evaluation much smarter and more accurate. This detailed paper Statistical analysis illuminates the discovery of spam links using an algorithm.
Marketers associate this study mainly with Google Florida, because it was at the time when the study was established, the impact was also visible. It’s important to know that Google Florida is one of Google’s first attempts to understand links through statistical analysis.
How do we see the links today?
Links are a key part of SEO practices. And as the user experience evolves, links are now used in a natural sense and not forced because of linking.
Links are now considered the most important parameters in rankings. However, it all depends on the user experience. To the extent that you provide necessary and relevant information to your users. And directing them to different websites that support information is the main goal of websites today. The links must be natural for search engines to interpret them.
To avoid influencing the 2019 core update, make sure you don’t buy links or use black-hat SEO practices to build fake popularity on the Internet. Google is smart enough to locate such websites and place them in the SERP.
The March 2019 core update will not affect the basics
1. Customer experience is the ultimate key
A good user experience will help you rank higher than using malicious link policies. Understand that Google puts the customer experience first. However, this does not rule out the importance of links in improving SERP rankings. But emphasizing the user experience is even more important as it covers the broader aspects of the brand image and reputation.
Some basic rivets that you can use to move in the right direction are as follows.
- Restrict ads on your website. Using excessive ads leads to a bad experience on the spot. And Google can understand your intent to generate revenue from your audience, which only searches for your products and services instead of clicking on ads on your site.
- To serve your mobile audience and not just desktop users.
- Improve site performance, such as site load time, checking for broken links, making your site compatible with different browsers, and so on.
- Focus on customizing your user experience. Keep the minimum response time while clearing user queries.
You can check out this detailed guide at customer experience optimization it would help you further improve your site ranking significantly.
2. Getting quality links rather than quantity links
Focus on getting links from websites that provide users with genuine content. You can get quality links if your website is relevant to you and serves a larger portion of your audience.
Even if you manage to get a few high quality links and not hundreds of links from irrelevant sites, your site would improve its ranking. Google indexes links to understand how authoritative your website is and how genuine websites are willing to link to your site.
3. High quality content is a powerful tool
Build a user experience with highly useful content on your site. Provide a variety of content formats on your site that explain to your audience who you are and how to solve their problems. Brands that raise awareness among their audiences have proven to be thinkers in their field.
And Google can easily understand this with its algorithm if you provide your users with what they’re looking for. The relevancy of the content is the most important factor in building a brand presence.
Provide case studies, e-books, regular blogs, videos, podcasts, webinars so you can be collectively present to a larger audience.
Check out this detailed blog as you write interesting content.
4. Optimize titles, meta descriptions and hashtags
Google’s algorithm checks the relevance of the content with various parameters. Some of the basics are optimizing name tags, meta descriptions, and hashtags so Google can understand your goals for building content.
Imagine if you’re confident about your blog in a meta tag, but can’t provide genuine and unique content within a webpage, Google is sure to know about it using much more advanced algorithms.
For example, if your content gets more clicks, which is a good thing, but the bounce rate is higher, the Florida algorithm can interpret this variable and push your site down the rankings. Therefore, optimize your blog based on what you plan to offer your users. ‘