Sommer Ray, 24, is one of the original Instagram models. Since 2013, he has been attracted 25 million followers on Instagram sending training videos and modeling. “I started out as an Instagram model,” Ray said in a Zoom call. “But you know, I’m trying to break the ‘model’ and get out of it.”
Ray has been involved in bodybuilding since his teens and has always had a health-focused mindset and lifestyle. After launching his own store and store, Ray had been looking for the next steps to continue his career in the health and wellness industry when, in March 2020, he was contacted by Felicia Hershenhorn, the founder and vice president of New Canada. company named The beauty of Imara, specializes in vegan skin care products.
“I turned to Sommer at the start of the pandemic as a CIO due to his experience with innovations in wellness,” Hershenhorn says. “For us in Imaraïs, the goal is to break up the traditional skin care industry, which drowns us as consumers in confusion with difficult-to-say and difficult-to-understand ingredient profiles. Instead, Imaraïs gives our customers simple ingredients and access to sexy, simple and durable skin care. ”
The three active ingredients in Imara skin care gums are seaweed, the vegan source squalane and a kind of fast-acting vitamin C. If users eat the suggested amount of gum a day for two months, they can be expected to see their skin maintain a healthy glow. Imaraïs Beauty bottle GLOW sells for $ 49 online, and contains 60 rubbers inside a recyclable tube.
Exclusive Zoom interview with Sommer Ray
In a unique Zoom interview with Sommer Ray, he dug into his motivations and experiences that inspired him as an Internet mogul.
Jackson Weimer: Kanye West once said, ‘Look at Lady Gaga. He was the creative director of Polaroid. I like some of the Gaga songs. What does he know about cameras? ‘What does being an innovation leader mean to you?
Summer Ray: I feel like I am a pioneer in my work on social media. I want to start revolutions. I want to be a leader. It is also what Imaraïs Beauty represents. I just want to do the things I believe in and follow my heart.
Weimer: I noticed that this product is PETA certified vegan. Are you a vegan yourself? Has this attracted you to this product?
Rain: My partner Felicia is vegan. I find it hard to be 100% vegan. You can get the protein you need by staying vegan if you really stay on top of it, but I have such a busy schedule. I always eat kosher because I only love animals and the way they are killed is just horrible.
Weimer: Do you see yourself moving away from publishing on social media and focusing on other such opportunities?
Rain: I don’t think social media is going anywhere. There is no escape from there. I want to have both. Apparently Instagram is where my business lives and where my fans are, but I also want to reach people outside of it and not just live and die on Instagram.
Weimer: What types of careers are you looking for before you saw success online?
Rain: When I was really young, I loved babies. I wanted to be the person who pulled the baby from the mother. Before I got on social media, I competed as a bodybuilder. I was going to get a certificate as a personal trainer. Then I started making money on social media and I realized I could train a lot of people. So, still doing what I wanted to do.
Weimer: You are one of the 250 most popular Instagram accounts. Have you ever turned on all notifications while the sound was on and then typed something?
Rain: Haha, I don’t have a single announcement for anything. No, but it sounds like an interesting experiment!
Weimer: What is the least favorite social media forum to browse and post?
Rain: TikTok for both. It is the most toxic. If I ever open an app, I’m always there for too long.
Weimer: What is your favorite meme all the time or right now?
Rain: I don’t even know haha. I try to spend so little time on my phone. What is even a meme today?
Weimer: What do you think about simppa and simp culture? What is the mindset of knowing your day that there are over 000,000 members dedicated to worshiping you?
Rain: I love my simps. Someone like me would definitely love them. I really don’t care about them at all. I really don’t understand it too much. Every guy should be simple to his wife.
Weimer: You made a Club Penguin reference in the FaZe Clan video. What is your favorite Puffle color and why?
Rain: Back then, the pink puffle used to be my favorite. I wasn’t allowed to talk to boys until I was 15 years old. I was very sheltered. So I would go to Club Penguin and chat with my brother’s friends in a chat. You can only select pre-written sentences. I wasn’t allowed to play video games, but my mom let us play Club Penguin because she thought it was safe. So it was pretty fun.
Weimer: Why did you decide to stop publishing on YouTube and continue with TikTok?
rain: On YouTube, you need someone to edit and shoot videos. It’s more work. You have to take thumbnails. It needs to be considered more carefully. I just have a lot of other things in my life that I’m focused on. I think I’ll be back on YouTube. I kind of just took a short break. TikTok is just easy. I can set up my phone and shoot a small five second video.
Weimer: I found that you love snakes. You were on a farm that grew up in Colorado. Is it transfers?
Rain: I grew up with any animal you can think of. We had hedgehogs, snakes, rats, hamsters; I had it all. I just love animals and that’s a big part of my Imaraï stuff too.
This discussion has been scaled down and modified for clarity.