· Know your brand: Like any brand ambassador and promotional modeling job, learn about your brand before you arrive. This means researching the brand, reading all of the decks sent by your booking agent, and learning all you can about the product or service and its customer base. If you work for the general venue staff and won’t be representing so much a brand as the event as a whole, research the event, the type of vendors that will be attending, and the target audience. You will interact with suppliers and customers; if you know what they are looking for, you can be much more helpful!
· Know your audience: Who will come to the show? Businessmen and women? Make up artists? The musicians? Technology investors? Each living room will have its own very clear and concise vibe, so be a chameleon. If it’s BeautyCon, even if you don’t really like makeup, today you like it! If it’s NAMM, you better get acquainted with the industry leaders in the production of musical instruments and sound equipment. If you’re at E3, grab a video game console and learn how to use it! Seeming to know nothing about the products and experiences at the convention not only looks unprofessional, it will be embarrassing and make everyone, including the brand you represent, look bad. And no matter what, never say “I don’t know, I just work here.” Instead, divert answers you don’t know to something like, “That’s a great question, let’s ask Bill and learn together” or “I’m not quite sure, but Bill, one of the developers, can answer your question in detail. , lets introduce you both! ”Find out early in the day who to contact with questions, so you know who will be available and trained to answer them.
· Know your outfit: Clothing can vary widely at trade shows. While you should always have a nice casual look, many shows will ask for a specific outfit such as a uniform or dress that they provide. A must have for trade shows is a nice pair of black pants. Not business pants, but nice black denim, like skinny or boot cut jeans for women, and black jeans for men. Many brands will bring the shirts they want their models to wear, so if you know this will be one of those situations, wear a clean, nice, unbranded black t-shirt when you arrive, until you have the opportunity to change yourself. For women, it’s a good idea to wear a thin black tank top as well, in case you don’t have a good place for privacy to change into your required clothes. Always be prepared for the unexpected! For example, if your manager doesn’t have clothes for you, or has brought the wrong size. Bring something casual that looks cool and can go well with any of the other models that may have their uniforms on, something like a white blouse and black skirt is always good to have on hand. hand!
· Be aware of the layout of the place: Convention centers and concert arenas are HUGE! The booth you are working on can be difficult to find, so be sure to check if you have any cards sent to you before the event, showing how to find your booth or where to meet a team leader or contact. Take note of the location of the parking lots if you are driving, where you will enter the building and the location of this entrance in relation to your stand.
· Have your team leader or contact in your phone: A good rule of thumb is to contact a team leader or a local contact the day before, and let them know that you will see them tomorrow! This way you both have each other’s numbers and have made contact. Make sure you have the mobile number of your contact or team leader on your phone before you leave for the event. You may not be able to retrieve your email when you get there, due to metal buildings and poor cell signal. Make sure you are contacting the team leader, and not just the reservation agent. While they will probably still help you, if a team leader and their contact details were in your pre-event documents it wouldn’t look professional, and that booking agent is someone you want. book again!
· Prepare for a long day: Bring a small bag or backpack with everything you might need for a long day. This includes, but is not limited to: snacks and / or lunch, medications you may need, makeup and hair styling products to keep you cool, etc. Sometimes you will receive complementary meals if you work long hours, but you can never count on that, and it is not due to the employees. Bring an unbranded black jacket or sweatshirt in case your work environment is cold. However, always ask first before wearing anything that is not uniform. Customers may ask you to wear it under a branded shirt, or not at all, but you can wear it during breaks or outside the booth.