LinkedIn has shared a new case study, which looks at how Johnson & Johnson used LinkedIn ads to maximize the use of COVID-19 vaccines and why they chose LinkedIn to meet with key decision makers and professionals.
The study is LinkedIn’s latest example of brand quality making the best use of their advertising toolsand seeing the platform record level of engagementand continuing to add users (now even 740m members), The case of LinkedIn, especially as the business begins to grow, is getting stronger every day.
As explained LinkedIn:
“Johnson & Johnson decided to use LinkedIn Live to promote their documentary campaign” Road to Vaccine “because the platform’s trusted environment and professional targeting features helped them reach the desired audience. In addition, a unique combination of sponsored content and message ads
Here are some interesting notes and hints that might make you wonder how you can also use LinkedIn’s various promotional tools to improve your communication with the right people.
Look infographic below.