Article summary

Companies around the world are increasingly using live video streaming during product presentations and industry events. So far, online streaming is such entertainment for many users as well. In this article, we’ve compiled key data from the five most commonly used platforms.

Just imagine that 82% of Internet users plan to stream videos by 2022, he said Cisco forecast. The popularity of this content format encourages marketers to adjust their campaigns and switch to live videos.

In this article, we do not analyze paid video service platforms that have a live feature, such as Vimeo. It is a separate product group.


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5 popular streaming platforms

We look at the social platforms that people use on their phones, tablets or desktops on a daily basis to have fun, chat with their favorite bloggers and hobby friends.

There are five popular platforms for streaming:

I used Awario as a social listening tool to complement the portrait of the audience.

Awario infographics: the most popular streaming platforms in 2021

Sources:

*Q4 Live Streaming Industry Report
**MerchDope
***Statistics

Before you go

Live streaming is gaining momentum by grabbing a large portion of your Internet audience. I also appeal that your customers watch live videos. That means you can diversify your digital campaigns with streaming platforms. After all, how many of your competitors buy ads Twitch?

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