In many ways, marketing is a game of trend observation. The marketer who knows best how to spot and use trends is gaining market share, brand recognition, and ultimately revenue.

But how do you look for trends? And where to start?

Well, since he has more than 92% in the global search engine market, the answer to both of these questions is Google.

Google’s closest competitor, Bing, only owns 2.5% market share, while Yahoo accounts for 1.5%. Distribution has remained relatively stable over the past few years, with Google consistently claiming competitive victory through detailed search results, in-depth analysis, and evolving service offerings.

Think of the rapid adoption of “Google” as a verb meaning “to search” – “I’ll just google it”, “Can’t you Google?” “Isn’t that on Google?” It’s no exaggeration to say that when it comes to searching for information online, Google is by far the digital leader.

Google also strives to personalize search results, increasing the chances that users will choose Google the next time they have a question. For users who are not signed in to a Gmail or other Google account, the company uses anonymously stored browser cookies to get a feel for search histories and preferences.

For users logged into their Google account, Chrome’s browser history provides the data Google needs to build a profile based on age, language preference, gender and search preferences, which provides information on the type of search results returned. Location provides a simple example of this approach: If users have location services turned on, Google search results will be filtered by geographic location to increase overall relevance.

Now, let’s take a look at some of this year’s top Google search stats and dig deeper into the trending research that guides your marketing strategy.

Best Google search statistics in 2021

Now that we know how to research trending topics, let’s see how Google is influencing search with these latest stats.

  1. The top five Google searches in 2020 were “Election Results,” “Coronavirus,” “Kobe Bryant,” “Coronavirus Update” and – unsurprisingly – “Coronavirus Symptoms”. (Google)
  2. Over 50% of Google searches end without a click. (Search engine)
  3. 92% of all search queries are for long tail keywords. (Backlinko)
  4. As of October 2020, there were over 267 million unique US visitors to Google. (Statistical)
  5. 89% of URLs and 37% of URLs in positions 1-20 rank differently on mobile and desktop. (SEMRush)
  6. There are now over 1.8 billion Gmail users worldwide. (Tech Jury)
  7. Image and text compression could help 25% of web pages save over 250KB and 10% save over 1MB. These changes reduce bounce rates and increase page rankings on Google’s SERPs. (Google)
  8. Chrome accounted for 69% of the web browser market share in 2020. (Net market share)
  9. In 2021, 56% of web traffic took place on mobile phones. (Broadband research)
  10. 14% of Google searches are a question. (Backlinko)
  11. In 2020, 500 keywords accounted for 8.4% of all search volume. (Backlinko)
  12. The average click rate for the first place on computer is higher than that on mobile, at 31.5% and 24% respectively. (Advanced web ranking)
  13. Four times more people are likely to click on a paid search ad on Google (63%) than on any other search engine Amazon (15%), YouTube (9%) and Bing (6%). (Clutch)
  14. 55% of teens use Google voice search every day. (Marketing dive)
  15. 55% of people who click on Google search ads prefer it to be text ads. (Clutch)
  16. For every dollar spent by businesses on Google Ads, they generate an average of $ 2 in revenue. (Google)
  17. The average Google Ads click-through rate across industries is 3.17% on the search network and 0.46% on the display network. (WordStream)
  18. The average cost per click for a keyword is around $ 0.61. (Backlinko)
  19. The average cost per click in AdWords across all industries is $ 48.96 for search and $ 75.51 for display. (WordStream)
  20. Over 90% of web pages receive no organic traffic from Google. About 5% receive 10 or fewer visits each month. (Ahrefs)
  21. One third of all Google searches are for an image and 13% of SERPs offer an “Image Pack”. (Moz)
  22. The average keyword is about two words. (Backlinko)
  23. The average conversion rate in AdWords across industries is 3.75% for search and 1.77% for display. (WordStream)
  24. There are over 190 different versions of Google search. (Git Magazine)
  25. 25. When Google first opened its proverbial doors in September 1998, it averaged only about 10,000 search queries per day. (“The research

With search volumes constantly fluctuating in response to global events and changing media coverage, it’s worth knowing which searches are trending, how fast they are growing, and how they relate to keyword queries. similar.

While one option is a scattered approach – just type a potential trending term into Google and see how many total results are reported – more targeted options often offer an easier path to improved search performance.

Let’s go over some of the more useful tools available in the section below.

1. google trends

Review “The Year in Research”, take Google Trends courses, and find out what’s happening today. You can also view the peaks and troughs of interest in topics over time, which reveals seasonality and lets you plan your marketing calendar accordingly. Plus, find related topics and queries, and identify sub-regions your topic has been trending on to better target your campaigns.

google-trends-statistics

2. Think with Google

Discover articles, benchmark reports, and consumer insights that keep you up to date with research. From advertising bidding strategies to branded jingles, you’ll find engaging content that will help you think bigger while staying informed on how to leverage Google search for your business.

think-with-google

3. Twitter

Tune in to Twitter for more than vaguely hostile political debates. Use the “Trends” feature to discover trends in your state, country or around the world. When you click on a trend, you’ll see the top tweets on the topic, relevant news, and live responses.

twitter-trendsImage source

4. BuzzSumo

Identify the most shared content in the last 12 months or the last 24 hours with BuzzSumo. BuzzSumo allows you to delve deeper into and analyze the topics that matter to your industry, your competition, and the influencers you learn from.

buzzsumo-trends

5. Feed

This RSS feed aggregator allows you to follow your favorite brands and see their most recent content in one place. Add your favorites and discover new publishers by researching your industry, your skills or, you guessed it, trending topics. Feedly also allows you to set up keyword alerts, so that you always follow the latest trends on the topics that matter to you.

feedly-google-trends

6. Reddit

Freshness and user-based voting determine the priority of content on Reddit. A quick tour of the home page shows you trending or popular posts. And, you can filter by country or recency for a more relevant feed.

reddit-popular-trends

7. Ahrefs

Do competitive research, focus on a keyword, or research hot topics. Ahrefs helps you identify trending content and shows you what to do to outperform your competition.

ahrefs-google-search-trends

8. Poached

Pocket lets you save content from anywhere on the web. Review your content whenever you want and head to the Explore page to find hot topics that matter to you.

pocket-popular-research

9. Quora

Sign up for Quora and select the topics that interest you (for example, “startups”, “marketing” and “economics”). Quora will store your feed with questions related to your content interests. This gives you insight into what your customers are asking, real-time debates on competitors, and even lets you answer questions on topics you have experience in.

quora-trends-topics

Extend your impact on Google

At the end of the line ? Google has the largest share of the search and web browser market and provides a host of interconnected services that enable the company to deliver personalized search results in real time.

For marketers, this makes Google an irreplaceable tool for retaining consumers, wooing new customers, and improving customer conversions. Armed with actionable trend data and insightful source statistics, marketing teams can extend their impact on Google and ensure the right content is seen by the right customers to kickstart the sales process.

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