For your website, speed matters. The longer it takes for your page to load, the more traffic you will lose.

A few years ago, Google launched it mobile friendly update and made page load speed one of their mobile search engine rankings. Today, load speed affects your location SERPs; so usages may not see your page at all if it loads slowly.

What is the solution? Accelerated Mobile Pages or AMP. well maybe – There have actually been setbacks on the AMP website in recent years.

What is AMP? Is it still relevant? If you want to deepen your AMP and learn how to use it to grow your online marketing strategy, you’re in the right place.

What are Accelerated Mobile Pages (AMP)?

The AMP expansion was born out of the collaboration of technical giants like Google and Twitter.

Simply put, Accelerated Mobile Pages is an open source project designed to optimize faster mobile pages. It’s like taking a page that’s already suitable for mobile devices and making it faster by downloading its basics.

If AMP is not yet part of you marketing strategy, you should consider it.

Webmasters, marketers, and SEOs have analyzed how AMP can affect mobile sites. They found that AMP can have a huge impact on mobile search engine rankings, although Google maintains this is not a direct fact.

At the roundabout, however, that may be true. According to Google, the AMP plug-in increases page load speed and site speed is a confirmed ranking factor.

Faster mobile pages + readable content = better user experience

In short, AMP-optimized pages load faster and thus rank better than other mobile pages.

what is expedited mobile pages?  why do you have to think about it

You can visit open source platform here.

How does the AMP plug-in work?

Paul Shappiro, Search Engine from Land, presents AMP three-part structure:

how AMP works

The AMP plug-in makes mobile pages faster by cutting HTML coding and making it only suitable for mobile users.

This chart and Will Critchlow’s Whiteboard Friday explanations make it pretty easy to understand:

what are accelerated mobile pages - a diagram of http encoding
how the amplifier works from the cinema

AMP outlines your page using optimized HTML. Pages are expected to load faster because certain HTML tag management features that would otherwise slow down the page will be removed.

If JavaScript is included on your mobile pages, the script will not be rendered for your accelerated mobile pages.

Here are a few things you should know:

  • With AMP, you need to use a streamlined version of CSS.
  • You can only use the JavaScript library provided by AMP. Because you are not in control, downloading may seem lazy. This may be the only downside to AMP.
  • For AMP sites to work every time, they must be properly validated.
  • For a better experience, custom fonts must be downloaded separately.
  • Avoid strange looking images by specifying height and width.
  • Use Extensions approved by AMP if you want videos on your page.
  • There have been some dispute with AMPaccording to some experts, it reduces advertising revenue and makes it harder to find fake news articles.

When you integrate the AMP plug-in and use it to enhance your mobile pages, the most important thing for you is speed and readability, not sharing. The social sharing buttons may not even display properly, as most of them have been developed using JavaScript.

Benefits of Accelerated Mobile Pages

There is a significant correlation between site speed, pageviews, and mobile search engine rankings.

One thing you need to remember is that whenever a particular web page loads quickly, mobile browser users will see more pages on the site, which reduce the bounce rate.

As the bounce rate decreases and the on-site experience increases, Google rewards the page.

In truth, with the AMP extension, optimization has many benefits. Here are the top four:

1. Insanely fast loading websites that users love

Speed ​​is the lifeblood of a page in your mobile browser. Great content is important, but users won’t read it unless your page is available.

AMP will help you achieve this.

Remember the way and speed at which people consume content (e.g., articles, blog posts, videos, and podcasts) has changed dramatically. People browsing the Internet want their content to load quickly as they move from one site to another, usually consuming many different types of content in quick succession or even at once.

If your mobile pages are as slow as a snail, you won’t mobile browsers that arrive at your site to convert into customers. AMP gives you dramatic page speed additions to help keep users who click your site from clicking.

2. Improved mobile search engine rankings

Site speed and conversion rate. If users are happy with a fast-loading site, they are more likely to subscribe to a list or buy a product.

While much is still expected of AMP, Google has not yet made it a ranking factor.

Because AMP works closely with mobile sites, it should never be used as an independent investment factor; it has nothing to do with the desktop version of the pages.

Nevertheless, because mobile-friendly sites are rewarded with higher rankings in organic mobile search results, pages developed with AMP tend to rank higher than non-AMP pages on mobile page conversion pages (MRP).

3. Flexible advertising support

Most people set up a website or blog to make money and make up for their day job.

When looking at desktop and mobile browser versions of a site’s pages, it’s easy to deduce if there are too many distractions.

These distractions, such as the title image, navigation menu, sidebar, social sharing buttons, forms, pop-ups, and other unnecessary elements, can lower your conversion rate.

AMP allows you to get rid of interference on the pages of your mobile browser.

This is because not all HTML code tags are executed, you are using a streamlined version of CSS, and JavaScript is out of the question (mostly).

This means you can make money more easily from your ads.

When you click on an accelerated mobile page, it loads almost immediately before you are ready to click.

When you display third-party ads on your accelerated mobile pages, make sure you deliver fast-loading ads, while capturing the user’s attention and generating tremendous value.

As you already know, this content marketing approach is the easiest way to increase your influence, help users get answers to their questions, and improve your advertising revenue.

If you’re ready to monetize your AMP-optimized pages, here are some of the most popular ad networks currently using AMP ads functionality:

  • Amazon A9
  • AdReactor
  • Google Doubleclick
  • Flite
  • Adform
  • Google AdSense
  • AOL AdTech
  • Taboola
  • plista
  • Smart AdServer
  • Yieldmo
  • DotAndAds

4. User tracking is simplified

It is not enough to send traffic to the pages of your mobile browser. You also need to know how they arrived at your site.

Tracking helps determine where people have come from, what pages they have viewed, and so on.

Tracking user and site performance is fairly easy with AMP because of the analytical tools you can use to examine your AMP versions in more detail.

User behavior can only be affected when you follow it. AMP allows publishers to use such tag manager analytics when selecting from two tags.

These tags help you automatically track important information such as clicks / conversions, video and link tracking, visitor numbers, new and returning visitors, and more.

Other technology companies like WordPress,, Chartbeat, LinkedIn, Adobe Analytics, Pinterest and of course Twitter already support AMP.

How Set up accelerated mobile pages

There are several options when you want to optimize your website for AMP. If you are a beginner, the first step is to maintain at least two versions of your content page.

Your original content page would be a mobile browser-friendly version that users will see, but you also have an AMP version of that page that is sure to speed things up.

Keep in mind that AMP versions include basic HTML that does not allow form elements and third-party JavaScript.

As a marketer, we all want to build our mailing list. The downside to AMP is that it doesn’t allow you to achieve it easily.

In addition, user comments and other activities that users engage in while viewing your content on a mobile page may not be possible with AMP.

Again, the focus is on speed and readability.

If you want to start AMP right away, if you are a WordPress user, all you have to do is download and install the WordPress plugin for GitHub.

Just click the “Download Zip” button.

how to download accelerated mobile pages

Note that you can install the AMP plug-in through the WordPress Dashboard, just like any other plug-in. It’s pretty straightforward.

Once the plugin has been successfully installed and activated, all you have to do is attach “/ amp /” to the pages of your blog post. Here’s what it looks like in a mobile browser:

an example of an amplifier URL

Here is the AMP version of The Guardian:

an example of an accelerated mobile page

If you don’t have a friendly permanent link, you can attach this one instead ”? Amp = 1 ”.

Don’t forget to confirm and adjust in the Google Search Console. This will help Google retrieve your version of AMP faster.

Accelerated mobile site FAQ

How do AMP pages work?

AMP pages remove pages from their essentials, which helps improve page load time. They do this in a three-stage configuration.

When should I use AMP pages?

When most of the traffic to your site comes from mobile devices or you want to lower your immediate bounce rate.

Are the AMP pages still relevant in 2021?

The AMP does not appear to be exiting, but has occurred some controversy. Google recently announced that AMP pages on news sites won’t show up in top stories, so it seems to be less important.

Are AMP pages good for search engine optimization?

They can be useful, but not necessary for SEO. Optimization for page speed and the mobile experience can be done in many ways.

Accelerated mobile pages Conclusion

AMP is effective, but some marketers say it loses steam. As an update to mobile-friendly sites it can help you meet Google’s expectations site speed.

While the AMP is still in focus, don’t forget to use it proven mobile marketing strategies. It’s the best way to attract mobile customers and grow your business.

Before you leave, I have a question for you: Have you speeded up your mobile pages for speed and readability? If not, what will stop you?

Hearing with Neil Patel

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