It still seems too early to plan a holiday chain, however According to Snapchat, it really isn’t, which is why this week it released a new one holiday resource center to marketers by providing information on key trends and behaviors that companies need to consider in their design.

The main element of Snap’s new resort is An 8-page guide to key trends, which documents much of the same information as in the video clip above.

As Snap notes, the main impetus for the early publication of the guide is to help companies get into planning. Snap advises marketers to look to start their holiday campaigns in October as interest begins to grow.

The Get a Gift of Results guide also includes key trend information, tips and usage tips for your holiday-leading Snapchatter engagement, as well as ads for its promotional products.

Snapchat Holiday Guide

It also includes more detailed notes on Snapchat’s evolving AR tools and features, and how they fit into your approach.

Snapchat Holiday Guide

If you want to reach younger audiences, Snapchat is definitely on your radar, and its evolving advertising tools provide more reach and engagement, which can be key to maximizing your holiday marketing push.

What’s another reason why it might be a good idea to start planning now – if, for example, you’re thinking about implementing an AR campaign, you may need a reasonable lead time to get the plan in place, test the feature, and so on.

Either way, here are some valuable notes and references with two different versions an available guide that provides insights for marketers in different areas.

You can use Snapchat’s new vacation resource center here.


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