Microsoft is sort of like selling products in physical stores. The software giant will begin selling products at its “experience centers” in London, New York and Sydney next month. Some Microsoft products will be available July 1, but the global chip shortage will impact what is available for purchase.
Xbox Series X / S consoles will not be available initially, until stocks of these devices improve to meet demand. Other Xbox-related products will be available, alongside Surface devices and Microsoft 365 subscriptions.
“Our Microsoft Experience Centers were created to provide a way for customers to experience our products in person,” said Travis Walter, head of Microsoft retail stores, in a statement to The edge. “We use these spaces to test and experiment, and continue to evolve the experience based on customer feedback. Starting July 1, customers will be able to purchase select Microsoft products at locations in New York, London and Sydney. “
Microsoft permanently closed its retail stores in the United States and around the world last year, shortly after the start of the pandemic. The company has moved store workers to areas that help sell, train, and support Microsoft business customers.
This move does not signal a return from Microsoft’s retail stores, and there will be no online ordering or in-store pickup available. Microsoft uses its four Experience Center locations to host business customers, and the ability to purchase items is primarily for those who visit.