It is one of the fastest growing and most popular social networks today. Plus, it helps people grow their business.
In fact, the number of channels making six figures per year on YouTube has increased by more than 40% and / and, the number of five-digit channels per year on YouTube has increased by more than 50% and / and, and the number of channels with over 1 million subscribers has grown by more than 65% and / and.
Now, all that being said, you might be wondering, “How do I grow my YouTube channel to drive more traffic to my website and more income for my business?”
To help marketers and business owners answer this question, we asked 300 consumers why they subscribe to YouTube channels most often.
After reviewing the data, we’ll dive into our findings to help you better design effective strategies for connecting with your audience on YouTube.
Let’s get started.
Why do consumers subscribe to YouTube channels
30% of those surveyed said they subscribe to YouTube channels most often because the channel posts tutorials or educational content about their career or industry.
21% of respondents subscribe to channels because the channel posts tutorials or educational content about their hobbies.
And 17% of those surveyed said they subscribe to YouTube channels because they post funny or entertaining videos.
To see the rest of the answers, see the graphic below:
So, now that we know why people subscribe to YouTube channels, let’s see how you can use that information to grow your channel.
Best Ways to Grow Your YouTube Channel
- Create educational content about your audience’s careers.
- Post educational content about your audience’s hobbies.
- Create interesting, dynamic and interactive videos.
- Know your audience.
- Reformat great content.
- Optimize your content.
- Find untapped keywords.
- Optimize for viewing time.
1. Create educational content about your audience’s careers.
As the survey shows, the main reason consumers subscribe to YouTube channels is because they post career-related educational content.
Think about it. The reason people go online is to find an answer to a question they want (or for fun, but we’ll get to that later).
So, a great way to grow your channel is to post the topics that your audience wants to see. For example, at HubSpot, we post educational videos on YouTube on marketing, sales, service, and general business content.
All of these videos help our audience to learn and grow in their careers. Of course, we would love for people to use our software to do that, but you will benefit from the video whether or not you are a HubSpot customer.
2. Post educational content about your audience’s hobbies.
Now let’s say your business isn’t exactly career oriented for your audience. What are you posting then?
Well, according to the survey, you can post content about your audience’s hobbies. Let’s say you are a landscaping company. On your website, you can post gardening content and really target people who are gardening as a hobby. Then there is a clear conversion path to use your services.
However, even if you want people to convert and become customers, your videos need to deliver value for free and educate your audience. The more they see you as an industry expert and reference people, the more likely they will be to convert later.
3. Create interesting, dynamic and interactive videos.
The third most popular reason people subscribed to YouTube channels was because the videos were entertaining or funny.
If you are a creator who wants to post fun, interesting, and entertaining videos, you can grow your YouTube channel with an audience that likes to watch certain entertainment in mind.
For example, let’s say you have a designer channel and you mostly post lifestyle videos. To make them interesting and entertaining, you need to know what your audience likes and dislikes. This brings me to the next strategy.
4. Know your audience.
The best way to grow your YouTube channel is to know what your audience likes and wants to see. Do they want to see educational content about their career? Or maybe they’re just looking to relax and watch people clean houses because it’s satisfying and entertaining.
Either way, think about what reasons for our survey will resonate the most with your audience, and then reflect on those ideas.
5. Reformat good content.
A great way to focus on growing your YouTube channel is to reformat content that has already worked well for you. It could mean turning your most popular blog post into a video.
You’ll need to rework the information and shoot a video on this topic, but you’ve already got a head start. You know your audience loves this content and wants to see it.
Think about your top performing content from any content marketing channel and reformat it into video.
6. Optimize your content.
Now, of course, we can’t get through a discussion of content marketing let alone SEO. But how do you optimize your YouTube videos?
To do this, you will need to include your target keywords in your titles and descriptions. Then be sure to mention those keywords in your video.
The YouTube algorithm will use these contextual cues to figure out what your video is about. And then if you get a engagement, it will rank higher in the search results.
You may be wondering, “How do I quickly grow my YouTube channel? And how long will it take to grow my YouTube channel?”
According to the data, it takes on average 22 months for a channel to reach 1,000 subscribers. Yet if you don’t optimize your videos and have less than 1,000 subscribers, you’ll get less than 10% of total views on YouTube. This is why it is so important to grow your channel and your subscriber list.
7. Find untapped keywords.
Another strategy you can use to quickly grow your YouTube channel is to find untapped keywords. You can look up related searches for a topic on YouTube or Google, and then view those related searches in a keyword tool.
Which keywords generate a lot of searches, but have low competition? These are the keywords that you will want to target.
8. Optimize viewing time.
As with any search engine, YouTube wants people on YouTube. Thus, one of the main factors taken into account by the site for ranking is the viewing time.
Whenever you post videos, it’s important to analyze how long people watch your videos. According to Backlinko’s research, longer videos tend to outperform short videos. And that makes sense. The longer your videos, the longer your viewing time can be.
But how can you make sure people get past the first few seconds of your video? A great way to do this is to cut out unnecessary content from your intro. In the first few seconds, a viewer should know what they will learn and what they will take away from watching your video.
If you’ve targeted your audience correctly with the right content, that means they’ll end up watching your long videos because you’ve grabbed their attention.
Growing your audience on YouTube is a great way to attract audiences to your business. And having over 1,000 subscribers is imperative to rank higher in search results. So that means you need to post content that your audience wants to see and is optimized to appear in search results.