There has been a huge increase in online shopping last year. It is no surprise that social commerce has become increasingly important for online shopping. Social trade is an ideal way to connect with the consumer base on a more personal level. This will increase leads and better results.
Fortunately, most social media applications have moved into this trend by providing tons of awesome tools for online brands. Of course, social commerce is a rapidly changing game, so it’s best to stay on top of trends. In this article, I will discuss the most important social trade trends to look out for in the new year.
1. Genuine content is the way to go
I’m sure you’ve heard people rush to the term “genuine content,” but what does that really mean? Simply put, genuine content looks like an ordinary person, rather than a company. In other words, it is user-generated or at least content looks user-created.
While traditional advertising may have worked in the past, today’s consumers are attracted to brands that can really connect with their audience. To gain a better understanding of creating effective content, it’s smart to understand the marketing strategy of influencers or how you can become an influencer. The good news is that genuine content of this type is usually low budget. Simple, visually appealing content is the best way to get genuine social media content.
2. Instagram shopping has improved significantly
When it comes to social commerce, Instagram leads the package. In May 2020, a popular social media app introduced Instagram stores. The interface was redefined so that the application area is entirely dedicated to online shopping. Just like IGTV and Reels, stores are given their own tab on your profile where Followers can browse your products and services.
In the past, users would have to leave the app to make a purchase. This new update will allow your customers to shop directly from the app, which will improve your conversion rate in a way. I recommend that you start this new update to improve your social trading strategy.
3. AI is moving to customer service
When it comes to social marketing, your customers expect to have fairly immediate and direct contact with the brands they love. The best brands move on to the challenge with highly responsive comments and direct messages. However, managing this type of customer service can be very demanding and time consuming.
For this reason, social media brands are moving to chat robots and artificial intelligence to lighten the load. Chatbots are well advanced – they are able to continue discussions and provide solutions very effectively. Of course, you need the right person to oversee the entire operation just to make sure everything is running smoothly. Still, this trend can improve the customer support system as a whole.
4. TikTok video content increases sales
If you haven’t lived under a rock, I’m sure I’m aware of the incredibly popular social media app, TikTok. TikTok is a video-based application where users create very short videos – up to 15-30 seconds. The result is a highly entertaining experience that has garnered a massive user base. With all the scrolling, it’s only natural for social commerce brands to jump into this trend.
Video content is perfect for presenting products and services in a fascinating and engaging way. And while this type of fast-paced content has a steep learning curve, it’s worth the effort. Better yet, you can launch an ad campaign at TikTok for just $ 50. The TikTok business platform is very streamlined and easy to use – even for beginners.
5. Stakeholder cooperation is key
Influencer marketing continues to play an important role in reaching younger audiences. The reason for this is that people are more likely to trust their favorite influencers for a brand. Working with influencers in your own niche can help you reach a wider audience and improve results. In fact, almost half of consumers check the recommendations of influencers when buying.
When choosing influencers to work with, make sure their audience is aware of the features your brand offers. That means you’re looking for influencers who are in a similar niche to your brand. Another thing to consider is how “influential” the influencer is. Remember that the number of followers is not everything. Working with micro-influencers with a high degree of follower engagement can be very effective.
6. Ecommerce websites are still important
While improvements are being made to apps like Instagram, users still seem to prefer to buy through a retail website. This means that it is important to keep your ecommerce site optimized and running smoothly.
Just about 18% of consumers we make their last purchase directly in the social media app. So, with this in mind, it is in your best interest to use social media in conjunction with a traditional retail website.
There is no doubt about it – social trade is ready to do great things this year. Remember that social media users are looking for genuine content above all else. Sew heavily curated, traditional ads and reach for more natural content. Working with micro-influencers is a great way to enhance your credibility and build trust. Take advantage of all the new social marketing tools in your major social media applications, but don’t forget your retail site. Stay on top of these social trading trends, and you’re one step ahead of the game.