More and more writers are trying to write using a more inclusive approach; In particular, using an inclusive language, does Google adapt to understanding that language and placing that content in a language that may not be as comprehensive?
Inclusive language seeks to avoid insults and to realize the ideals of equality by avoiding expressions that express or refer to sexist, racist or otherwise biased, prejudice or derogatory groups of people, such as Wikipedia describes. It also includes the use of pronouns and so on.
Can Google place content like this, as well as content not written like this. Does your SEO and Google ranking have a downside to writing more comprehensively or not? John Mueller of Google said no when asked this.
When asked if writing like this can affect rankings, John doesn’t think so, but it kind of depends on the survey. A specific example given by Michael, John replied, “I don’t think it would affect the investment there.” But can it affect other cases?
Here is an embedded video, it is a very interesting discussion:
Here is the transcript:
Michael Lewittes: So you mentioned in your previous question about keywords, how important it is that the script is good, that people use plurals correctly. And it made me think of a headline I saw a few days ago from a big outlet that read so and so declares its commitment so and so. I read it and spoke in favor of this output because I correctly referred to that non-binary individual as such. And then of course I immediately thought about SEO and wondered if Google understands that this is not grammar but rather participatory English. Is Google a natural language process, does it understand the plural followed by a unit of a verb, like, they do this or do it. Is it grammatically correct?
John Mueller: I don’t know, probably. I usually mean, I mean, it’s something where our systems usually learn this automatically, we don’t want to and would like to manually define English grammar as such. And I could imagine that especially such language changes, which, as over the years, become more common, it’s something that will probably take a little more time before our systems learn automatically. And probably if we had to face situations where, of course, we make mistakes and see feedback on it, I could imagine our researchers saying that online is usually so rare, but it’s important, so we try to tune our models to handle it right too
Michael Lewittes Yeah, I was wondering if it actually affects the way that story was ranked because it was one person that other people just use the person’s first and last name.
John Mueller: I don’t think it would affect the ranking there because it’s like we’re probably picking up as if we were taking that title apart, taking two people and focusing like oh these two are now relatives or ones mentioned in the same in the title, such a thing. But such as individual words that are probably less critical to us.
Have any of you tried this and noticed the investment impact?
Forum discussion YouTube community.