But, just because so many teams report using video doesn’t mean they all succeed. Measuring the effectiveness of a campaign can be difficult, and determining success can vary depending on your goals.
6 examples of video content marketing to inspire your campaign
There are so many platforms, delivery methods and video types that it can become overwhelming to decide where to start. The good news is that there are examples of a few different brands that can inspire your next campaign.
1. The Dollar Shave Club Breakout Video
A fine example of low budget video content marketing that uses humor is the Dollar Shave Club breakout video “Our Blades Are Awesome”. They released it a few years ago now.
The video shows founder Michael Dubin walking around their warehouse explaining that no one needs all the bells and whistles of fancy and expensive razors. He also talks about the features and benefits of their product with some pretty fun supporting elements, like someone in a bear costume.
The video cost them about $ 4500 to be made. You can expect most videos like this to cost under $ 10,000 as long as the background is something simple and the people in it are employees or customers.
The company may have hit a home run with its first video, but it made mistakes. They only directed their other marketing (like email) towards men and that first video was pretty gender neutral.
2. Thomson Industries Videos
You can check out Thomson Industries, Inc. for a good example of a low budget video and more serious. In addition, it is more targeted and targets a fairly specific customer segment.
This video shows the difference between two types of screws used for industrial machines, with a real engineer talking:
To date, he has amassed around 130,000 views on YouTube. Not bad considering the small size of the market.
The main difference could be that this is a B2B business, although their videos seem to be aimed at educating average consumers.
This video and the Dollar Shave Club video were both inexpensive compared to what you might see on TV or elsewhere online. Even if you have less budget to work, it’s always possible to create effective videos that get your point across.
3. LinkedIn user video content marketing
You’ve probably seen someone make videos like these on social media before. They can range from a video uploaded directly by a user to a real advertisement.
If one of your sales development reps or outside reps is comfortable setting one up, LinkedIn video content marketing is a great way to build relationships with many connections at once. The good thing about people work from home is that many probably also have an office or a room for filming.
For example, one of my connections is an outside sales rep at Price Spider and makes weekly videos every Monday. They are all very simple and it does like that from his house.
The content is never directed to a person or a company, but deals with different specific situations that may be related to pain points. His most recent focused on the application of pricing policies for brands.
For someone outside of their industry, the video may not make a lot of sense or generate a lot of interest. But for people working in this space, it would be hard to skip as it’s a little under 3 minutes and very relevant.
4. Snapchat ads from Bumble
Coming back to B2C products, you can also use this style of video. Most dating app companies run ads on Snapchat where a girl or guy records a selfie video with the call to action for people to download their app.
Here is an example of some Snapchat ads from Bumble:
Some of them look like a tripod, but in others the person is usually holding the camera (OkCupid does a lot). You can reduce production costs if that sort of thing makes sense for your brand.
5. Popsockets Original Kickstarter Video
For super budget fun video ideas, check out PopSockets Company. that of their founder Getting Started Video campaign was able to reach around 150% of its goal thanks to its crazy dance with the product:
The good thing is that he did most of the filming in what looks like a classroom (he was a professor of philosophy). Interestingly, he said in this interview that a lot of tech bloggers don’t really like video.
The good news is, it didn’t matter because consumers loved it. Since then, the company has income seen over $ 200 million and it continues to grow.
It is clear that low budget videos can have a Massive king. However, sometimes it takes a bigger investment for a brand to really make a splash.
6.Squatty Potty’s Unicorn Ice Cream Video Content Marketing
Due to a few viral videos, Squatty Potty is a household name. Plus, people know where Rainbow Ice Cream comes from thanks to this one:
Make a video that attracts more 100 million views takes work – and a big investment.
The viral video that helped Squatty Potty explode cost around $ 250,000. That’s a little over $ 180,000 per minute for the nearly 3-minute video.
If you can get your hands on that kind of money, it might be worth it. Just make sure the person you’re working with has a proven experience to create viral campaigns.
Final thoughts on video content marketing
Video content marketing will undoubtedly continue to be a strength for brands as we move forward. You get a wide range of video lengths, from 30-second clips on platforms like TikTok to longer content on YouTube and now Facebook Watch.
Trying some of these strategies might help reach more customers, so hit record and see where it takes you.