I recently had a clubhouse discussion that invited people to discuss productivity. That is the subject a new book I am writingand I wanted to leak the beans.
I found the speech to be a useful way to deal with the constant distraction and stress, with the intention of explaining what it’s like to write 15,000 articles over 20 years.
I started in the app to invite people left and right. A few months ago, when I tested the Clubhouse and wrote more about it, this would lead to dozens of people, sometimes hundreds, according to the conversation. Today, most people have turned off notifications or ignored them when joining other rooms.
Also, there aren’t that many people.
I noticed that a few users I could always trust when I joined the chat were no longer even members anymore. When I wrote from the clubhouse room Twitter feed, I only heard crickets. This is not good news.
After the application popularity is rising so fast, and everyone is talking about how much fun it is to have an interactive panel discussion during a voice chat, it’s a moment you don’t want to miss. I loved chatting with influencers on social media and by interviewing the authors of the books.
Like many of you, I drove out of the app because on the other hand, the world began to open up. Why chat with guests on the app when I can meet a real living and breathing person I know in real life that I haven’t seen in a year?
More importantly, the Clubhouse really hasn’t done anything new and different in recent months. You still can’t save the conversation. They only recently added an Android license. The invitation system starts punishing you right away if you invite too many people, so you sit helplessly with one or two people waiting for something to happen.
The clubhouse is a victim of its own growth. As the app becomes more popular, your followers will suddenly have more options for conversation – it seems like many of them are related to becoming a millionaire. The catch is that some of those conversations aren’t so fascinating, and by the way – actual millionaires don’t sustain them.
I thought of renaming my room “win money if you join the conversation,” but that would have sounded a little desperate instead of stabbing sarcasm.
So what happens to the Clubhouse now?
I’m not sure. I don’t plan to have more chats in the near future. It felt like a huge waste of time to chat in the app when I could have just made a group call instead. Inviting people to something so short-lived and fleeting also feels stupid. Tapping the icon on people to get them to join along with hundreds of other people doing the same thing feels like a nasty rather than a very rich experience. I like that Android users can join in the fun, but something is rotten in Denmark.
In my room, it felt like air was sucked through a vacuum. The visitor only arrived to leave almost immediately, without waiting long enough to even see what we were talking about. It felt like this massive attempt to do something new by making an interactive podcast has suddenly collapsed into a heap.
It has been replaced by something more valuable: meeting the right people.