Top line

Twitter announced on Thursday it has launched the Twitter Blue initiative, the company’s first trial version of its subscription service model, for users in Canada and Australia, providing access to “exclusive rights and benefits”.

Key information

The “Undo Tweet” feature is one such feature that allows users to preview and review a post before it is published.

Users can set a timer of up to 30 seconds that allows them to click Cancel before the tweet is sent.

Reader Mode, another new benefit, “provides a more beautiful reading experience” by converting long threads into easy-to-read text.

Bookmark Folders is a new feature that allows users to organize their saved Tweets more efficiently.

Twitter says Twitter Blue subscribers can also select customizable app icons for the device’s home screen and have access to subscription customer support.

The service costs $ 3.49 per month in Canada and $ 4.49 per month in Australia.

Main background:

Twitter did not say whether Twitter Blue will be available in America or when. In February, the company announced plans to begin testing several new features, including a subscription-based program called “super track,” which will allow users to earn revenue from followers by providing exclusive content. On February 25, Twitter announced its intention to at least double total annual income and daily users over the next four years. By according to the regulatory application, the company expects annual revenue to grow from $ 3.7 billion in 2020 to $ 7.5 billion or more in 2023. CEO Jack Dorsey said in the past “we believe we haven’t been innovative,” but that the company has set a goal to increase “pace of development.” According to Twitter first quarter earnings report Advertising published at the end of April accounted for almost 87% of net sales.

Big number:

315 million. That’s the number of daily active users that Twitter said it expects by the last quarter of 2023.

Tangent:

Twitter shares rose about 1.9% on Thursday morning.

Further reading:

Introducing Twitter Blue – Twitter’s first ever subscription offer (Twitter Blog)

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