With all the latest updates on how Facebook improves what people see in their news feeds, it can be challenging for digital marketers to attract Facebook likes. You may be wondering if Facebook is still worth the effort, especially if you don’t have a budget for Facebook ads? The short answer is absolutely.
You can still entice fans to your Facebook page to read and like your content. And with the extra effort, you can turn these likes into fans and then turn them into fans as customers. The advantage of attracting fans is that they are more likely to fall into your target market, which means they are also more likely to become customers. This is how you start.
1. Optimize your Facebook page
The first step to attracting more Facebook likes is to optimize your Facebook page. It starts by making sure you have completed all the key points, not just the basics. Make sure you have a high quality cover image and profile image related to your brand image. Ideally, these should have a consistent look across all social platforms to make it easy to identify you online.
Next, make sure add all your business contacts, including your web address, and your street address if you have a physical location where customers can visit. Then fill in the other sections as much as you can, including the About page and the Services page tell people who you are and what you offer. It’s also a good idea create a custom URL To your Facebook page. Watch this short video that shows you how.
Putting this in advance makes it easier to find your page online and ensures that people get the information they want when people find you on Facebook. More tips can be found in our article how to optimize engagement on a facebook page.
2. Advertise your page online
Facebook is about building a community, so the best way to attract Facebook likes is to get started yours Community. But as Neil Patel points out, People can’t keep your site if they don’t know you have one.
The good news is that your online community is bigger than you think. Add a Facebook link to your business website and other social sites like LinkedIn. Don’t forget to add a Facebook link at the bottom of your newsletters and emails and make sure it’s on your business card. And be brave and ask other social media followers to join you on Facebook– They may not have thought of it. Don’t worry, it doesn’t have to feel like selling. Try a random tweet with a link to Facebook that says, “Follow us on Facebook too!”
3. Share content that your fans and their friends want to read
We all know that High quality content is critical. But it’s just as important to make sure you share content that your audience wants to read, not just what you want them to read. How do you know what they want? It takes a little research, but it’s not too difficult. First, you should look for your current Facebook insights that can show you which posts have worked best. Take a hint on what works and start doing more.
You can also learn from others. Take a look at what your competitors are doing on their website and see which posts are going well, and think about how you can develop your own unique content around these topics.
When creating your content, remember it messages that contain pictures usually work better than just text messages. Also, be sure to post content regularly. Even if you go crazy one Sunday afternoon creating great material, don’t post it all at once! Develop a shipping schedule and order them. Don’t panic – regular posting doesn’t mean you have to post every day. You decide what “regular” it is – whether it’s daily, two or three times a week, weekly, or once a month. When your audience sees you sharing new content at regular intervals, they are more likely to visit your page regularly. And of course, you can easily use Postcron to schedule your Facebook posts.
4. Talk to people
We all also know that social media is meant to be social, but this can also be easy to forget sometimes. You can implement social practice by proactively starting conversations on a Facebook page and participating in those conversations.
The easiest way to start a conversation is post a question asking your fans for their opinion on something. Are you planning a new product package? Submit the two best options and ask your followers which one they want. Better yet, ask them what they like and don’t like about everyone. Or invite fans to share your brand’s stories or favorite moments (and of course you should share yours first).
This does two things: It invites your fans to interact directly with you, and it brings more voice to your page – both produce better results.
5. Invite people to like your site
As your Facebook reach grows, people who don’t follow your page will still see – and hopefully like – your posts their friend you have first taken with you. Did you know you can invite people who like your posts to like your site? You can do this by clicking on a message that people have been in contact with. Then click on the list of people who have responded to the message. A new window will open with a button next to each person’s name that you can click to invite them to your site.
6. Try the video
Almost all major social platforms are expanding the way they use videos, and Facebook is no exception. And right now, The Facebook algorithm places a high value on the video– in particular live broadcasts. If you haven’t tried trying the video, now is a good time. How does this help attract likes? Research shows that engagement in videos is high; when more people use your content, more people will see it.
You can try the Facebook Live video to introduce yourself or tell your business story, or host a question / answer session with an expert your audience would like to hear from. You can also use live video to launch a new product or service, or give your fans a behind-the-scenes look at how you work.
What tips have you used to attract more Facebook likes? Let us know in the comments below!