Are you happy with the way your content works?
Few content providers respond to this yes, and understandably.
At least half of the digital content goes unnoticed, and even articles that generate a few clicks leave us wanting more.
There is not too much traffic or too much results. Here are a few ideas to increase traffic and results from your blog articles.
1. Add a section to answer the corresponding questions
Nowhere in the niche is there a shortage of questions that people discuss and seek answers to. Make it a good way to always do a quick question research whenever you’re working on a new article.
In general, answering popular questions on your pages will help on many levels:
- Improve your odds by placing each page higher (answering the questions will add relevant content to your pages)
- Get it out more, as well as improve your content optimized for voice search
- Improve engagement addressing popular questions (questions are well known to get people’s attention and encourage them to take a break and start looking for an answer)
In addition, for those content providers who provide helpful answers to narrow questions, Google has introduced structured tags to help them stand out from the search.
Apply the FAQ question pattern by answering more than two questions on a page. I suggest you do it as a separate section below each of your articles. It doesn’t take too much time, especially if you’re familiar with the subject. There is a WordPress plugin that allows you to easily implement FAQ entries on your WordPress site.
Use the following tools to find answers:
1.1 People also ask
Google has asked related questions (and answers) in a special search element called “People also ask” for a few years. Today, they appear for the most part in search queries, and they give you a good idea of the search trips of your target audience.
It’s a good idea to take the time to take notes on questions that rank according to your target search query and cover a few in your content.
1.2 Text Optimizer
Text Optimizer is cool feature which allows you to examine semantically relevant questions for any search query. Text Optimizer provides a bird’s eye view of all possible questions on any topic, giving you a quick idea of how to structure your content.
Ahrefs (like as well as options) is a separate section where you can see all the questions formulated in the search queries. There’s also a handy filter that lets you group these questions by keyword variable.
1.4 Search Quora
While all of the tools above are dependent on Google, Quora is your key to seeing the right people discuss what really interests them. Check out Quora to see the most popular discussions on your chosen article topic and keep track of the threads you may want to participate in once the article is published.
Quora is a gold mine useful information for SEO and exposure.
2. Create and embed videos
Videos are known for their ability add engagemen in almost any media, including email marketing and social media.
Videos are believed to be the future of the social media network. According to Maxwell Hertan Megaphone marketing, video, is today the most important form of social media content. There is no content marketing without video.
So why not use videos more often?
Nowadays, videos are pretty easy to create. You no longer have to invest in expensive software or training to start producing video content. You can easily save yourself from sharing wisdom using Zoom or, if you’re shy like me, you can simply convert your text content to a video format using online tools such as Invideo.
The beauty of the way you create a video every time you write articles is that you have interesting content to promote your content on social media.
Social media users don’t like links much because they like images and videos, so you’ll generate a lot more shares and clicks if you have a nice video to help you promote your article.
The bonus is that you also have the option to place your content in more than just organic results. Videos get extra exposure when searching through video carousels, which increase clicks and brand visibility.
3. Diverse your internal content prompts
I know attracting many readers is nice, but what do you really want them to do on your site? Most articles are written to inform or entertain, but if you’re smart to market your blog, you also want your readers to become your customers or subscribers.
Here are some possible features you should include:
- Share this article to get more clicks
- Include your email newsletter
- Come back sometime in the future
You probably already have some of these calls to action. but here’s a quick overview of how you can add more:
All of these prompts are pretty easy to add. The hard part is to avoid confusing readers by adding them too much.
Avoid confusion by prioritizing CTAs and use heat maps to ensure that your readers follow the conversion funnels as planned.
Creating truly useful and unique content is key, but it is not enough. In an era of data overload, you need to make an extra effort to spot you and speed things up. Hopefully the tricks above will help you improve your content performance.