Google announced that as of August 3, 2021, it will allow advertisers to use Google Ads to advertise their cryptocurrency exchange and wallet in the United States. To do so, you must be a registered financial company, comply with laws, and other Google Ads policies. There is a lot Buzz from this news, as you might imagine.

Google said, “As of August 3, advertisers in the U.S. offering cryptocurrency exchange and wallets can advertise these products and services as long as they meet the following requirements and are approved by Google. In order to be certified by Google, advertisers must:”

  • Be properly registered
    • (a) FinCEN as a money service company and a money remitter of at least one state; or
    • (b) a banking entity established by a federal or state.
  • Comply with applicable legal requirements, including local legal requirements, at the state or federal level.
  • Make sure their ads and landing pages comply with all Google Ads Policies

Advertisers must request a new cryptocurrency exchange and wallet certificate from Google when the application form is published 8. July 2021. Not all certificates prior to this date will be accepted.

Google also provided examples of prohibited ads:

(1) Advertisements for the purchase, sale or other promotion of original coins, DeFi trade protocols or cryptocurrency or related products. For example, ICO pre-sales or public offers, cryptocurrency loans, DEX initial offers, money markets, celebrity cryptography, unprotected wallets, unregulated DApps.

(2) Advertising items compiled or compared by issuers of cryptocurrencies or related products. For example, cryptocurrency trading signals, cryptocurrency investment advice, linkers, or affiliate sites that contain related content or broker reviews

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