Ready to take some tips on Instagram stories that will improve your reach and engagement – directly from Instagram experts?

We tuned in F8 Update, Facebook’s Annual Developers Conference, Learn What Social Media Marketing Is Coming, Especially Instagram stories.

We’re sharing some of the top five tips for growing strategic stories from Facebook partner engineer Winnie Ma:

Top five Instagram story tips to improve reach and engagement

Not just Instagram stories fun and creative, but they are also one of the best ways to increase your engagement, increase product awareness and even increase sales!

Here are the best tips from Instagram stories to grow your business – according to Instagram:

  1. Define your business goals
  2. Create brand content
  3. Be sure to include product marketing
  4. Take advantage of social competitions
  5. Build an influencer marketing strategy

Tip 1: Plan and set goals for your business

The first step to creating a solid Instagram Stories strategy is to plan and define your business goals.

This will help guide your content and tailor your publishing strategy to focus on what’s most important to your business.

Here are a few suggestions to help you start setting goals for your stories:

  • Build product awareness: This can be related to growing followers and expanding the community.
  • Improve preservation: Whether it’s followers or customer retention, you may want to focus on how often Followers return to your profile and interact with your content.
  • Improve engagement: This goal is likely to apply to all social media brands, but improving your goal in engaging your content with story views, label clicks, or swiping is a good place to start.

Later tip: Don’t forget to monitor and measure baseline statistics before implementing a new strategy. This allows you to quickly and easily see changes or improvements in content performance and evaluate whether your strategy is working.

Analytics for Instagram native stories are only available for 30 days. But, with Later Instagram Stories Analytics, you can track and sort up to three months of detailed performance data in an easy-to-use control panel.

Plus, Later, it automatically calculates the percentage of fulfillment of your Instagram stories, which is the percentage of viewers who watched all of your stories without leaving – a metric not available in the Instagram app.

Analyze up to 3 months of Instagram Stories using Later’s Instagram Stories Analytics today – available later Growth and Advanced plans!

Tip 2: Create content for brand stories

Instagram stories may disappear after 24 hours, but it’s still good to keep them branded and aesthetically pleasing.

Take an online life magazine Sheerluxe – their story posts still seem to be consistent with their brand style and fit the style of their website and Instagram feed.

Fortunately, there are tons of easy-to-use and affordable design apps available that make Instagram story design a cake.

Storyluxe, Openand Over are great apps for pre-designed Instagram Stories templates.

And if you want to get your content moving, StoryBoost and Mojo also a great selection of animated designs.

Tip 3: Be sure to include product marketing

This step is often overlooked, but it is the key to educating the public about your product offering or service.

And it doesn’t have to be just through Instagram stories! Think about how your product will be fed into all the other marketing channels, such as email marketing or blog content.

If you can direct people to learn more about your product, you will naturally move your audience along the funnel to prepare to become a customer!

Everything you need to know about Instagram Shopping

Tip # 4: Take advantage of social competitions

According to Instagram, there are real opportunities for engagement by organizing a social competition on Instagram.

And we would tend to agree! When done right, an Instagram gift can really spread the word about your brand while giving it back to your community.

Take, for example, Later’s recent gift in collaboration with a paper brand STYLE

Tip 5: Leverage the marketing power of influencers

If you’ve ever considered using Instagram influencer marketing for your business, now is the time to get started!

Adding Instagram influencer marketing to your overall Instagram strategy can help increase your brand awareness, grow your followers, and increase significant sales.

And when it comes to Instagram stories, brand partnerships can bring a new set of opportunities for your brand and products.

The important thing is that you find influencers who are in line with your brand values, your product range, and that their audience fits your target people.

Learn more about working with influencers and how to grow your business through partnerships The ultimate guide to Instagram Influencer marketing.

And you have it – according to Instagram experts, the best ways to engage stories and get more momentum.

Consider using these tips as a springboard when building your Instagram Stories strategy.

Start scheduling your Instagram stories Later today, available for all paid packages!

Written by

Nikki Canning

Nikki is Later’s CEO. He has worked in digital media in Dublin, London and Sydney, and he loves nothing more than to hit “publish” a new post. When he’s not writing blogs with the Later team, you’ll find him out with his dog Arli or planning the next adventure – move on @nikkitravelled.

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