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Choosing the right content for your image and video ads can be challenging.
What message really makes consumers take a step and buy your product?
Despite the thoroughness of a digital marketing plan, there is no single simple solution to the success of advertising that applies to every campaign.
Or is it there?
Instead of looking for inspiration within your organization, look for past and present consumers to help you share the splendor of your product.
How can you do this? Leveraging the power of reviews your satisfied customers have already given. 93 percent consumers read online reviews before they make a purchase decision. If you can incorporate genuine, positive reviews into your ads, you can differentiate yourself from your competitors and show your audience your value.
This blog post outlines six strategies for using customer reviews to create effective video and visual ads.
Why you should use customer reviews in your promotional images and videos
When a potential customer hears about your business or product, they go directly to the Internet to learn more about it.
They’re not just looking for stylish graphics: they’re looking for reviews from other consumers.
Also, 85 percent consumers rely on online reviews from strangers more than reviews from their friends and family.
When customer reviews are used in promotional material, you eliminate the middle ground of consumers combing information from the Internet.
Instead, you create immediate consumer confidence with these user-created service or product graphs.
How to use customer reviews in your promotional images and videos
There are countless ways to incorporate customer reviews into your marketing strategy. Here are six strategies to help Customer Reviews market for you.
- Choose an ad theme and look for customer reviews on the topic
Ads can be effective and evoke complex emotions.
When deciding what recommendation you want your ad to reflect, plan your referral campaign. These include:
Coca-Cola, for example, routinely follows the theme of friends and family. Without exception, when you see coke ad, this theme is manifested either by means of copied images.
Think about the values of your brand and mission.
Dedicated to innovation? Choose that theme and then source your current quotes that highlight your high-end tools.
Regardless of the advertising theme you choose, pairing your opinion with a corresponding copy will inevitably create a restrained, effective recommendation that will make your product stand out to potential consumers.
- Choose a great customer review and create an image or video around the review
While great reviews are worth their weight in gold, not showing these recommendations can make them virtually worthless.
Make sure your reviews get the attention they deserve by building an image (or video if it’s more of your brand’s speed) that’s striking and engaging.
Easier said than done?
Next, we included five essential design tips.
Hold to arrange your recommendations user experience (UX) at the forefront of your design. This includes the strategic use of blank space and the placement of text and visual content. This allows you to create an organized, consuming image from which it is easy to deduce meaning.
The internet is full of such high quality, cookie-cut images. To make Customer Reviews stand out, Incorporate visual monotony by embedding images and colors appropriate for the brand.
Color can stop the viewer in their songs and evoke emotions. When making your referral images, create which message graphic colors should send.
Outside of the overall appearance of referral graphics or video, typography can play a huge role in highlighting the key elements of customer offerings. Consider accentuated and bright colors to highlight pain points so the viewer knows right away that this quote applies to them.
Even if you want your recommendation to stand out, you don’t want the graphics to overshadow the message. Follow the design of these images, follow the three CSs Google Marketing: clear, concise and convincing.
- Select Customer Rating and use it to confirm social stocks
An indecisive customer can form a dedicated buyer by dealing with other members of the audience.
In fact, one in four people follow brands whose products are interested in social media. By tracking your social channels and customer responses, these buyers can make a more informed decision about the strength and usefulness of your product.
To show your customer feedback, use customer testimonials and reviews in your social strategy to highlight the beauty of your product.
When you share customer feedback on social media, you increase brand credibility, increase engagement, and ideally increase revenue.
Want inspiration to get reviews on social channels?
See this Maybelline user recommendation:
By sharing a tweet, a makeup company emphasizes the effectiveness of its product and increases trust and community.
- Select Customer Rating and use it in your search strategy
Search engines are not only interested in how well you optimize your business information; they are also a source of ongoing monitoring that includes what consumers say about your brand or product.
By using reviews in your Google and Microsoft business listings, you can prominently show how consumers perceive your offerings. In addition, collecting new content on a regular basis can earn you money present excerpts and Google Seller Ratingswhich improves the visibility of your search.
check this out ad Legolta to Simpsons House:
The stars, rating, and number of reviews alert interested viewers that the product is popular with buyers and that a significant number of people have purchased it. These traditional search engine listing extensions will help increase trust before potential consumers visit your site.
- Choose a good Customer Review and use it in your email marketing strategy
Regardless of your email marketing strategy, it can benefit from incorporating customer reviews. Given the historically high level of the medium return on investment (ROI), this channel is the perfect place to incorporate images or videos into customer lighting.
By sharing these referrals in emails, you not only build your credibility, but are also more likely to increase your clickthrough rate (CTR).
By using customer-generated stories, you can both share experiences from your customer base while showing what your readers can expect when they become customers.
check this out example from the natural skin care company Naturopathica:
While this content is not built into their email template, sharing visual content that includes reviews and customer first names and last initials humanizes the review, making it more credible and proportionate.
Here, the quotes chosen by the company speak of a pain point that is likely to have been shared by several buyers looking for a facial serum: reduced fine lines and wrinkles. By choosing quotes that match the strengths of the product and the pain points of the consumers, you show added value.
- Choose a good Customer Review and use it in your email marketing strategy
OK, the homepage was a bit underrated.
While you should no doubt have a separate page on your site for referrals, you also need to make sure that your strongest customer reviews appear on every page of your website.
These don’t have to be on your face. Instead, they should serve as a subtle reminder of the strength of your product and the amount of serious goodwill behind it.
Fabletics does an excellent job of placing customer reviews on its website.
By sharing these highly starred reviews with images of real consumers, Fabletics points out in an amazing way that their product is very stunning.
No matter which route you choose to include reviews in your digital marketing strategy, and everything is also a great option, there are three best practices you need to follow when creating your referral content.
Short and sweet
Avoid quoting the customer review in its entirety. Instead, cherish the best part and address a relevant, bold title. If you share on social media, you can link to the full review in the body of the post.
Want more customer reviews? Of course you do, they are invaluable marketing tools. Encourage consumers to leave future reviews by thanking them for taking the time to share their experiences within your organization.
Resubmit and reshare
This is especially true for your social media efforts, but be sure to constantly monitor your social platforms to see if there are any positive comments. If you find these hidden gems, you want to be sure to share them across all of your platforms.
Conclusion to use customer reviews in visual advertising campaigns
Regardless of the industry or product, you should leverage customer reviews to improve your digital marketing strategy.
As more and more applicants search the web to find out if a product suits their needs, you would do a disservice to your business when you don’t have an aesthetically interesting video or image ready to greet them.
By implementing a multichannel With a customer review campaign, you can show potential customers that the owners not only like your product, but that you truly understand the pain of your audience as well.
Highlighting this key pain point in the language and context of your current customers will ensure to potential customers that you understand and address their needs.
While the six customer assessment strategies mentioned above will allow you to provide evidence to potential customers, also consider starting a fully review-based set-up. campaign. With a handful of effective reviews, you can create a story that tells the whole story of your brand while increasing visibility and awareness.
Where do you start incorporating Customer Reviews?
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