According to the PEW Research Center, about four in ten (40%) Americans received news from Facebook – and those numbers are only growing. With this, fact-finding groups and organizations continue to gain popularity around the world and continue to rise as the trajectory between opinion articles and credible sources has become increasingly blurred over the past decade.
A Community approach to combating misinformation
In a new problem-solving request, Twitter introduced Birdwatch, the only U.S. pilot for a community-led approach to fighting abuse on the platform.
“We use tags and add context to tweets, but we don’t want to limit our efforts to circumstances where something violates our rules or gets widespread public attention. We also want to expand the voice that is part of the solution, and we believe a community-based approach can help,” Keith Coleman explained on the official blog blog.
How it works and creates transparency
According to the announcement, Birdwatch participants identify their beliefs as misleading in tweets and write notes that provide an informative context. These notes only appear on the Birdwatch site at the beginning of the pilot, and other participants can evaluate the usefulness of the notes.
Coleman also clarified that once the beta phase is complete, the ultimate goal is to make the notes visible directly on Tweets to the global Twitter audience, “when a broad and diverse group of participants is unanimous.” For the time being, the priority remains to build a bird watch and gain confidence that the context it produces is useful and appropriate.
In the meantime, Twitter is taking proactive steps to ensure Birdwatch’s transparency, including:
- Making all information sent to Birdwatch publicly available and downloadable as TSV files.
- Publicly publishing the code in the Birdwatch Guide as the platform develops behind-the-scenes algorithms.
- The original ranking system can be found here.
“We know there are a number of challenges involved in building such a community-led system – making it resistant to manipulation by companies and ensuring the system is not controlled by a simple majority or bias based on participant distribution. Coleman wrote. Sometimes it can be ‘messy’, but the forum relies on social media landscapes for marketers and users.
Collaboration with Revue to support thought leadership
In a separate update, Twitter aims to support thought leadership across the platform by acquiring Revue, a service that helps everyone create newsletters and get paid for them.
“Writers and long-time content curators are a valuable part of the debate, and it’s critical that we offer them new ways to create and share content and, most importantly, help them grow and better communicate with their audience,” said Mike Park Post, product manager for Twitter.
For now, Revue remains an independent service, according to the announcement, and its team aims to help Twitter users stay up-to-date on their interests and favorite thought leaders while bringing new ways for writers to make money for the public, whether they create an external personal website on Twitter or elsewhere.
While many authors turn to other sources to publish longer content, exceeding the 280-character mark, Twitter hopes this is a solution that will help them create and share their content and be a better home for them and their audience.
“We’re imagining many ways to do this, allowing people to sign up for newsletters with their favorite follows on Twitter, with new settings for writers to host conversations with their subscribers,” Park added.
Join more than 100,000 marketing partners who advance their skills and knowledge by subscribing to a subscription weekly newsletter.