Every social network has “best times”. These are the days and times when your audience is particularly active on social networking sites. Release time can play a crucial role in reaching as many likes, shares and comments as possible, as well as in a broad dimension. The following infographics will show you the best times to post on social media.

The best time to publish on social media based on new research data for 2020

By collecting data on “Best Time for Social Media Posts,” we analyze posts from 60,000 social media users around the world. We looked at the messages in terms of delivery time and degree of engagement. Based on this data, our analysis team estimates the average best times for the most popular social networks: Facebook, Twitter, Instagram, Pinterest, LinkedIn, Reddit, VK, Telegram, and Google My Business. Based on the results, the Blog2Social team has compiled the infographics. Use it as a guide to social media management when you want to schedule your posts at the best times to get the best engagement on each of the major social platforms..

See the following infographics for more information and share it with your community.

>> Infographics: The best time to publish on social media

Why are the best messages so important for social media management?

Social media are effective communication channels for your content. On social media, you can reach new audiences, get likes, and share and connect with your community. Links from social media posts to your website, blog or ecommerce offer significant added value as they generate valuable backlinks and drive traffic to your site.

However, social media is changing rapidly. For example, a tweet has an average lifespan of just 20 minutes before it drowns in an endless stream of Twitter content.

Whenever you share a message on social media, only a fraction of your followers will see your message. The scope of your message depends on the level of activity in your community at the time of publication.

If only 10% of your followers are online, only 10% will get a chance to see your post. In reality, it is even less. Most of your valuable content is likely to go into a steady stream of social media streams. If you post your content to different networks at different times when Followers are online, people are much more likely to actually see your post. Proper timing will determine the success of your social media message.

These are the times when social media users are most active on social networks

The best time to maximize and engage with a post varies by social network. Twitter and LinkedIn posts are likely to receive the most attention during peak hours in the morning and afternoon, i.e. before and after office hours. Messages from Facebook, Instagram, and Pinterest are likely to get the best hold in the afternoon and evening.

Try to find out when your target audience is active and develop a schedule for publishing content at the right time. Our infographics provide you with the perfect starting point for the right timing. Use the suggested days and times for planning. Please note that weekdays are different from weekends.

Best social media time - social media schedule

What are the best times to publish on social media?

What are the best times to post on Twitter?

In the morning from 8 am to 10 am, at noon from 11 am to 1 pm and after work from 5 pm to 6 pm

The best time for social media to post to Twitter

What are the best times to post to Facebook?

In the afternoon from 1 pm to 4 pm and in the evening from 6 pm to 10 pm. Be sure to also post on weekends.

The best time for social media to post to Facebook

what are best times to post on LinkedIn?

During office hours from 8 am to 10 am and from 5 pm to 6 pm in the afternoon. Your posts generate the most interactions from Tuesday to Thursday.

Best social media time to post to LinkedIn

what are best times to post on Pinterest?

Around noon at 12-14. and in the evening from 7 to 10 p.m. Broadcasts outside of business hours and on weekends generate the most interaction.

Best times for social media to post to Pinterest

What are the best times to publish on Instagram?

Around noon from 11 am to 1 pm and in the evening from 7 pm to 9 pm. Your messages and stories in the evenings and on weekends generate the most interaction.

The best time for social media to publish on Instagram

what are best times to send a message to Reddit?

In the morning at 6-9. The messages you send at the beginning of the week or on the weekend are the most interactive.

The best time for social media to publish on Reddit

what are best times to publish in VK?

In the evening from 21:00 to 01:00. The messages you send during late night produce the most interaction.

The best time for social media to publish is VK

what are best times to post?

10 a.m. to 12 p.m. and 5 p.m. to 7 p.m. Your broadcasts generate the most interaction in the morning and outside of business hours.

The best time for social media is to send a telegram

what are best time to publish to Google My Business?

In the morning from 9 am to 11 am and in the evening from 7 pm to 9 pm. The messages you send in the evening produce the most interaction.

The best time to publish on social media is on Google My Business

Use your own social media metrics to fit the best times into your communities

Infographics: “Best times for social media posts” is the perfect starting point for an individual’s best times. You can easily create your schedule for a few weeks or months based on the “Social-Media Schedule” app.

If you use “Best times for social media posts” infographic as a guide, you’ve already taken the first step toward increasing visibility and engagement on your social media networks. You can even increase your visibility and engagement by taking the next step to compare this information to your own social media information.

This allows you to evaluate social media metrics

Start by making a plan for at least 4 weeks before starting the analysis. Evaluate the metrics once a month, 3 months, and 6 months later.

Networks can get basic social media information for free. You can usually find them directly in the profile settings in the Insights and Analytics section.

Social media insights and analytics

The example below shows Instagram metrics and how they can help you send your content at the best times and on the best days. You can see when your community is most active every day as a bar chart. In addition, analytics will help you get a better overview of the age distribution covered by your community and whether you usually reach a female or male audience. Analytics also helps you get to know your target audience better.

Instagram Insights

Instructions: How to set a schedule for social media posts at their best

To make it easier to get started and to create your own personal “social media schedule,” we’ve put together all the necessary steps in a checklist. You can also download the Social Media Schedule template and write your personal “Best Time for Social Media Posts” there.

A model of a social media schedule

Here’s a quick step-by-step guide you can follow:

  1. Use the best times in infographics ”Best time for social media posts“As a starting point.
  2. Download social media schedule as the source code for your social media plan and schedule your message for a couple of weeks in the social media scheduling tool.
  3. Track message engagement to get a better idea of ​​situations where your target groups are most active.
  4. Evaluate social media metrics and record times when your posts have the highest engagement rates.
  5. Download “Social Media Schedule Template” create a personal “social media schedule” of the best times and analysis results of social media metrics.

This allows you to post the best times to social media posts with little effort

With so many special features to consider, social media marketing is fast becoming a challenge and can blow up human resources. Use a social media automation tool like Blog2Social to make it easier for you to send than the best time. This tool reduces your workload in scheduling and publishing social media messages. You can activate the predefined Best Times Scheduler to automatically apply the overall best times for your message according to the infographics. Or you can enter personal best times to create automatic best time settings. You don’t have to think about the day and time to schedule each message – the tool does it for you.

Social media automation helps ensure that your social channels automatically receive a regular stream of content at the times that work best for your audience. Not only does it save you time, it also gives you full control over your messages on all your social networks via the broadcast calendar.

You can find more tips and help on scheduling social media messages on different networks in the free Social Media Guide:

The following infographics show at a glance the best times for your posts on the most popular networks.

Best social media time - best social media time full

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The success of social media requires consistent scheduling of social media at the right time in interaction with the active community. Use these guidelines as a starting point for your own experiments and analyzes. And share the results and recommendations with us and others. We would be happy to know what works for you and what doesn’t.

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Melanie Tamblé
Melanie Tamblé is the company’s founder and CEO Adenion GmbH. He is an experienced expert in content marketing and social media.
Adenion GmbH specializes in online services and tools for bloggers, companies and agencies of any size to support their online marketing and content transfer tasks online.

Blog2Social like WordPress plugin and WebApp enables quick and easy automatic submission, scheduling, and cross-promotion of blog posts, articles, links, images, videos, and documents across multiple social media sites.
Social media messages are automatically converted to a custom format for each social platform and automatically scheduled for the best time. Your social media message can be previewed and customized with individual mail formats, images, or personal comments – all in one easy step.


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