If you have a website for a business, it is essential to maintain a good contact page so that (potential) customers can contact you or find your store. Not only is it detrimental to UX if visitors have to struggle to contact you – you can also lose sales. So it’s not good for you either! Here are five connection page errors that you should definitely try to avoid.
In our second post great contact pageswe mention that the right content on this page can improve both the user experience and search engine optimization. In a previous comment on this post, someone asked: “What do you think are the five most common mistakes on a website’s contact page?” Good question! We thought about it a bit and came up with this list of common mistakes you want to avoid. Dive directly into number one.
1. No contact page at all
If only we could get a cent for every site we meet that lacks a (clear) Contact Page … It’s been said before, but there’s no harm in repeating it again: every website should have a Contact Page. Most websites are set up to interact with the visitor, get them to buy products, or provide information. But visitors can always have extra questions or interesting business opportunities for you. Make sure it is clear how they can contact you, or visit you if your business has a physical location by adding a store locator for example (this is particularly important Local SEO).
2. Form only
If your contact page consists of a form and not just a form, you probably won’t meet the needs of all your visitors. Of course, there are always people who don’t understand form. So it’s a good idea to offer a backup option like an email address or phone number.
Here are some reasons why people may not like or understand your form:
- The form is too long. People get lost or simply don’t take the time to fulfill all the things they want. Keep the forms short and clear.
- Your form is not responsive. This will ruin it mobile experience on your contact page. Tags may be lost as the mobile browser focuses on form fields.
- Your form may be broken. Maybe you forgot to update your favorite contact extension, just to name one reason.
3. Unclear, cool names on your contact page
Don’t you just hate it when you have to do it internal search website just to find their contact page? Making your page easy to find is arguably one of the worst connection page errors. Your contact page is easy to find in two really simple ways:
- Add the “Contacts” menu item to the main and / or footer menu.
- Add your contact page at example.com/connection/.
For the most user-friendly results, you want the link on your contact page at the top of the page ( main menu is a popular choice). But nonetheless, the footer link is also common, either as a link to the main access page or as an additional route to use it.
Just like the page name (or remotely) In the URL, we recommend giving the page a title, such as “Contacts,” or a variation of it. Options like “Contact Us” or “Contact Us” are self-explanatory. “Talking about business” and other catchy formulations can come back and confuse people even on Google. Make it clear that this is a page where people can contact you in a simple language that anyone can understand.
4. Outdated information
Like all your other pages, your contact page needs gentle love and care from time to time. Are you moving offices? Adjust your website. New sales representative? Change your profile picture and email address. Make sure your information is always accurate.
Don’t take this too lightly. Unfortunately, outdated information is one of those contact page errors that many of us sometimes choose to ignore, saying “I get into that these days”. “It’s on my to-do list.” Don’t let this drop to the end of your to-do list – we recommend that you update your content information as it changes. And if your address changes, be sure to give Google know during the process.
The only option “Contact me on WordPress Slack”, “Talk to me on Twitter” or even “Drop a comment below” is not enough. And yes, there are contact pages that use the comment form as the contact form! People who visit your contact page will probably just want to talk you (does not change your audience), so it may help you consider the contact options you offer.
Is it wise to show links to social profiles on the contact page? It depends on whether you want people to contact you on Twitter, for example, and follow these social profiles to ask questions. If you mention Instagram on your contact page and don’t check Instagram at least every other day, it’s probably not the best connection option for your website. In that case, the link should not be on your contact page.
Best case: offer two ways to contact you privately (contact form plus email address or phone number would be a good start). This way, if one fails, visitors can use the other.
Will spammers find your email address if you add it to your contact page?
We received a lot of questions about leaving your email address on your website and becoming the target of spam. Here are our answers to these questions: yes, unfortunately leaving your contact information, such as your email address, can mean that spammers will find you. So you need a good spam filter!
You can also fight spam in several ways. As a basic solution, you can enter your email address like a name[at]something[dot]com, or you can also use the code to confuse your email address for bots. There are also extensions. It may take a while to figure out what works, and of course you have to decide if you think it’s worth it.
More contact page errors
While the five mistakes on the list take the cake, these deserve (not so) an honorable mention:
- No clear confirmation of form submission. So I’ll resend it. Just in case.
- Crappy captchas. Is it ‘7’, ‘T’ or ‘I’? Horror! ”Do we need to say more?
- Contact pages that are full of distractions. People just want to contact you!
- Forms that require too much personal information. I’m not ready to share my age, home address, and shoe size yet, and why would anyone need that information anyway?
Local Search Engine Optimization: Improves the contact page
In this post, we’ve discussed what you can do to avoid annoying connection page errors. To further improve your contact page, Local SEO plugin can help you with that. Your landing page looks good with a few clicks without any technical knowledge. Automatically displays up-to-date hours and adds a great embedded Google Map. Make sure your web visitors really get there!
Get a local SEO plugin for your website
Optimize address information on your site and search results with our Local SEO plugin!
Now for you
Feel free to pour your gut into the comments. Tell us which contact page error annoys you the most! Or maybe you can add an error to the list?